Social media marketing is moving front and center when it comes to insurance agency web marketing strategies, which may encompass other terms such as insurance agency search engine marketing or agency search marketing optimization. insurance. Agents and producers, owners and executives should be aware of this new frontier, perhaps changing the famous saying from “Go West, young man, go West,” popularized by Horace Greeley, to “Go to the Web, young man, go. to the Web “. As business social media websites advance, surely LinkedIn is one of the most prominent, and one that insurance agents and agencies should take advantage of in their daily routine. Here are 10 tips to help you get more out of your LinkedIn presence.
1. Job title– Create a professional headline that explains your expertise and is keyword friendly. For example, I am an “insurance agency marketing expert” rather than a “business development manager.”
2. Comprehensive education and experience – The process can be sped up by uploading a current resume from a Word document.
3. Request recommendations – Ask for a minimum of 3 recommendations. We suggest a client, a colleague and another person. Recommendations for previous jobs are powerful too.
Four. Include links to websites: Add links to your website, your blog, and a personal website (if possible).
5. Integrate Twitter Feed – If you are using Twitter, add your Twitter ID.
6. Summary – Create a professional 1-2 paragraph summary that explains what you do and why it matters. Make sure to include your areas of expertise and take advantage of your SEO keywords.
7. Specialties – A short list of specialties that should look a lot like your top 3 SEO keyword phrases.
8. Blog App – In the “Applications” menu, select “Get more applications”. Choose the WordPress application and enter the blog address. Select the options to display the blog on your home page and profile.
9. Other apps)– If possible, add 1-2 more apps that you think would be of interest.
10.Perform regular updates – Post regular profile updates. What you’re working on, webinar invites, blog links, and announcements are all great updates. Make sure to include your SEO keywords in updates as well.
The LinkedIn website claims that they now have more than 90 million members worldwide as of January 2011. Most of these members are business-focused, as LinkedIn apparently becomes the Facebook of business. Every insurance agent must have a presence on LinkedIn and every insurance agency must have a LinkedIn Company Page. Does that mean that agents should ignore Facebook and other social media sites? Insurance agents and producers should embrace the major social media sites. However, if you are a B2B-oriented agency or broker, LinkedIn should be a priority as a social media marketing venue.
