Small businesses have historically been slower to adapt to content marketing methods and/or strategies used by corporate marketers. However, as search engine optimization (SEO) practices have evolved considerably in recent years, it has become more than obvious that small businesses need to add e-books, comparison and how-to guides, as well as other marketing strategies. content to stay competitive. rankings
It doesn’t matter if the content is outsourced to an agency that offers content management services.o Homemade: Ideas for creative, informative, and engaging content are often in short supply.
Regardless of that fact, we have 4 awesome content marketing tips for small businesses. Check them out below:
1. Develop a Calendar for Content Marketing. Developing a calendar for content marketing will allow you to document content strategies and methods. Plus, it’s a great way to ensure content creation happens in a timely manner and stays on schedule. Many small businesses often neglect and overlook this amazing method of content creation.
Roughly 61 percent of content marketers have said their biggest problem with creating content is that it’s too time-consuming. Only 44% of marketers have reported that they keep a calendar with documented content marketing methods and strategies.
Developing and putting together a designated calendar for content scheduling for the month is the first step in setting aside time to brainstorm, strategize, create, and ultimately publish content.
2. You need to find out what works for you!Before you go on a scavenger hunt for inspiration on other websites, you should have a good understanding of the features and components of the above content that have been beneficial to you and your small business.
We recommend that you use Google Webmaster Tools and Google Analytics to check top web pages and traffic queries so you can identify which content has performed best and which keywords have been used to find your content. Also, using Social Stats is recommended as they can also give you insights into content that has performed really well.
You can check the performance of social networks by using services, such as Add This, which have buttons for sharing on blogs and also have tracking information. These are easy-to-use dashboards, offering information on a variety of clicks and shares.
3. Understand social media trends for topics. Social media networks and/or platforms are extremely helpful in getting new ideas topics. Creating content that revolves around hot topics will give you invaluable content ideas, which people are actively searching for in real time.
For example, Twitter has now had accessible trending topics for quite some time. Earlier this year, Facebook also introduced trending topics… If you need or want to see what’s trending on a more local scale, you can use Trendsmap, which gives users a close and intimate look at what’s trending and the overlapping news. on a map with information from the Twitter social media platform.
It amplifies the content by covering different aspects of a story. Take a stance that is controversial in nature, or complement it by using a variety of media options, such as infographics or videos.
4. Use content that is visual. Although most SEO practices tend to focus on text that will be digested by different search engines, now, visual content has become much more engaging and interesting to human readers. People seem to be naturally wired to be more attracted to and more likely to engage with visual content. Ninety percent of the information that enters the human brain is acquired visually.
That said, content that uses images receives approximately 94% more views than content without visuals.
A recent survey of marketers at Marketing Sherpa found that images were the simplest form of content to create. Develop infographics using the research that has already been done for the content or you can outsource the creation of images and/or visuals to add to your blog posts. You can easily keep your users and visitors engaged and scrolling through your website pages simply by adding interesting and eye-catching GIFs and still images to your written content.
If you’re running a small operation or business, it’s still essential that you stay informed. As always, content is vital to the success of your SEO campaign. Start incorporating these tips into your current and future content and you’ll notice that you’ll experience less difficulty coming up with new topic ideas and/or interesting content for your users and visitors.
