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Are you an emulator? Information on the psychography of marketing

In addition to creating demographics, marketers target different psychographic groups in their strategy to sell a product. These psychographic groups help us understand the power of programming. Each group has its own pain and pleasure triggers. There are six main psychographic groups. These are: the fighter, the emulator, the explorer, the socially conscious, the peer, and the winner.

The strategy to address each of these segments is to get them away from pain or to draw them into pleasure. This article will take a closer look at the psychographics of the emulator. Some of the sources of pleasure for the Emulator are sex appeal, looking cool, fashionable, looking successful, materialistic, being part of the crowd, and hedonism. Some sources of pain for the emulator are feeling unattractive, looking unattractive, old-fashioned, looking poor, sacrificing, or being left out. Emulators and fighters are probably the best examples of large-scale doubts. They are also the best examples of short term gain for long term pain.

Looking cool and looking rich motivates an emulator. They want the latest fashions, the coolest cars and the latest gadgets. The cooler they look, the better they can mask the doubt that is fueling the charade. Emulators want the appearance of being successful without investing the risk, work, or time to actually create the wealth they are trying to flaunt. Instead, they go deep into credit card debt. “Big hat but no cattle” is a good metaphor to describe the Emulator. That’s a classic short-term gain strategy for long-term pain. Emulators are a great market to sell because they will buy impulsively and with skewed logic.

Coors Beer used to run ads that showed beautiful women in bikinis playing volleyball on the beach. The screen would fill with an image of female physical perfection, then fade, and a can of Coors beer would replace it. The message is to drink Coors, have sex. They never mentioned that a girl with that type of figure doesn’t drink beer, but that would require thinking. Emulators are driven by instincts based on attraction, acceptance, and sexuality, not logic. His long-term short-term gain (“put it on a credit card”) strategy for lifelong pain has resulted in a record number of bankruptcy filings for people under the age of 25.

If you are an emulator, (you know who you are) set a goal to get out of debt quickly. Have a yard sale and get rid of the junk that you have bought and that you have hardly used. Start saving your money and work your way from fake wealth to real wealth as our next segment, The Achiever.

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