As society evolves, we develop and think of new products. And as new products come onto the market, we need to think of better ways to sell them. Thanks to the Internet, everything is different today than it was 50 years ago, for example. This has caused new types of marketing to emerge.

Regular marketing is pretty straightforward. You choose a product and define a specific sector of the population to target. Then you just do traditional ads. They may appear in television commercials, endorse famous people, or through print advertising. You improve the core features of your product directly. And the result is usually an increase in sales. Open and simply declare how good your product is.

Now that you understand what exactly article marketing is, it’s time for you to learn its advantages. Naturally, there are many benefits to each type of marketing. However, these are some of the most relevant:

• Article marketing can be cheaper than traditional marketing: article marketing is usually done by a team of people. Some make creative decisions, some write the articles, and some pay attention to the stats to see if the articles are working. However, article merchandising is still much cheaper than shooting a TV commercial. Due to their nature, TV commercials are expensive to shoot and then expensive to show. Television still charges a lot of money per second on the air. Rather, articles are posted on websites and written for a few dollars.

• Articles can touch on deeper topics – the problem with commercials or print advertising is the amount of content you can get in them. A printed brochure only contains a still image. And TV commercials rarely last more than a minute. While both have shocking effects, they can’t really explain much. In a commercial or image, you should focus on a single idea. On the other hand, articles can talk about some topics in a deeper way. Going back to the insurance car example, here is the difference between traditional marketing and article marketing. A commercial could simply show how care is safe. You might even mention the manufacturing process or safety specifications. But the article can really appeal to people’s emotions. Reading a 1,000-word article on car safety will compel you more to buy a safe car than a 30-second commercial.

• Articles can even drive more traffic to your website – A great side benefit of marketing articles is that they drive traffic. Usually, the main purpose of articles is to discuss the features of your product or service. However, since articles generally cover a topic in a useful and informative way, they can drive traffic to your website. Let’s use the safe car example again. Someone who is already interested in buying your car may find the articles on safety very helpful. However, there are people who are only interested in car safety. If they search for information online and come to your article, you will have new traffic. And if after reading the article they are interested in your car, you will have new potential customers. Naturally, this never happens with traditional marketing, as not many people search the Internet for “safe TV commercial cars.”

You must know that articles are the main focus of article marketing. However, some companies use the same channels and people they use for articles for other things. Some of the more common variations of article marketing are:

• Informative articles for websites.
• Experiential articles for blogs.
• Formal articles for press releases.
• Short and light articles for mass distribution by email.