B2B content marketing: it takes a village
This year, the Content Marketing Institute and MarketingProfs published their 7th B2B Content Marketing Trends, Budgets and Benchmark Study – North America. While there are many studies that are published every year, this is one that I really analyze and…
Measuring a business process: how to create customer-centric metrics
There’s a family quote that says, “If you can’t measure it, you can’t manage it.” So how do you know what to measure for a deal process? It is different than what you would do in a manufacturing environment where…
Canvas Prints – Tips on How to Decorate a Man’s Bedroom
Decorating a man’s room with canvas prints is easier than using paintings and other creative wall art. Men will like the look of canvas photos and will prefer the streamlined look to more elegant paintings. The man likes his bedrooms…
How to fill out the creative summary form to get your hair salon logo design?
Are you sitting in your salon and planning to open your new salon this time because your latest business failed miserably? If that’s the case, then you’ve come to the right place for this article to help you understand how…
Squeaky Voice: How to Get Rid of That Squeaky, Annoying Voice Tone
Needless to say; a squeaky voice is really disgusting to listen to and can make someone’s life horrible. If you have that voice and you think it is affecting the quality of your life or the way you go about…
How to Launch Your E-Book Using Social Media
If you’ve been in business for some time, you probably have a high volume of content that you can use once and then forget about it. Of course, you can probably repurpose most of your content (assuming it’s not urgent)….
Publishing articles on controversial topics
Write about controversial topics like gay marriage, violence, etc. they are always topics that will generate considerable controversy. On the other hand, they are topics that are likely to generate a lot of traffic for your article and possibly your…
Digital Publishing: A Better Way to Read Magazines and Newspapers
Reading magazines is one of the most common hobbies among women in the 18-49 age demographic. Magazines are the second largest circulation publications in the publishing industry, and newspapers are the first. Traditionally, magazines were bought at kiosks located on…
Why content marketing and SEO go hand in hand
Content marketing and SEO are two frequently used terms and widely discussed topics in digital marketing. What escapes the most is how they work together and the importance of it. First, let’s take a look at both separately. SEO: It…
When asked to justify your marketing and communications work
Sometimes I am fascinated by the disorientation of some nonprofit leaders. I recently heard about someone on the marketing and communications team at a mid-size charity who had been asked by their boss to quantitatively demonstrate why there should be…
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