The colors you use for an ad are more important than the actual wording of the ad. The reason for this is that the colors (and graphics) grab the attention of consumers and then make them read your ad. According to psychology.about.com, “Psychologists have suggested that color printing can account for 60% of the acceptance or rejection of that product or service.”

Each color has different meanings for different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that complement the message you are sending to your consumers.

Red

Red is a color that symbolizes action, warmth, power, aggression, emotion, drama, fire, blood, passion, love, danger, anger, and heat. It is a very visible color that will always attract attention. Red will also stimulate various emotions.

Stop signs have taught us to stop and look when we see red. Therefore, it is natural to want to stop and look at a red billboard.

Studies show that people in casinos play more in red rooms than in rooms with any other color. Red is also a good color for car sales, pet stores, pasta stores, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it indicates poor health, blood, and emergencies. Red is also the color that accountants use to show they have negative cash flow.

Orange

Orange is a fun and vibrant color. Improves mental clarity, promotes warmth and happiness. Orange also increases oxygen flow to the brain. Satisfaction, fertility, and health are qualities that are also associated with orange.

The color orange can help an expensive product appear more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

The orange stimulates the appetite. It is a good color choice for vitamin stores, Mexican restaurants, dance clubs, and products aimed at Latinos and French.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, fun, calm and upbeat ads. Ideal for florists, confectioneries, toy stores, amusement parks and discount stores.

Yellow is the first color that the eye processes. It is also the most visible color to the human eye. That’s why it attracts attention faster than any other color.

Yellow is also a color of caution. Most yellow traffic signs warn drivers of a problem on the road or with oncoming traffic. This is just another reason why yellow catches our attention quickly.

Green

Green symbolizes life, nature, the environment, youth, money, renewal, hope and power. It is a color that calms people, reduces pain and makes us feel safe.

Since green traffic lights have conditioned us to move forward or enter places, it makes us feel welcome. This is a great quality for any product or service.

Greenish yellow is not a suitable color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in prisons, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisers, banks, and accountants because it indicates money. It is also good for outdoor products because it gives consumers a natural outdoor feel. Green can be used for greenhouses, vegetable stands, landscaping, and farmers because it signals life.

Blue

Blue makes people feel calm, relaxed, calm, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and solve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight.

Blue is definitely the most popular color for both men and women. Several well-known companies use blue in their logos. It is an excellent color choice for travel agencies, pool companies, massage therapists, doctor’s offices, pharmacies, medical providers, motels, psychologists, and weight loss centers.

Purple

Purple is a sophisticated, creative, luxurious and rich color. He is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual and creative. Purple with a red tint will attract more attention.

Purple is hard to see for some people (mainly men). However, it is a great color for artists, fancy restaurants, clothing stores, bookstores, art galleries, nightclubs, magicians, photographers, country clubs, golf courses, jewelry stores, estheticians, and fortune tellers.

Brown

Brown symbolizes coffee, wood, and earth tone products. It is a reliable, solid, strong, mature and comfortable color. Brown is now considered a rich and robust color.

Brown is an excellent color for hardware stores, coffee shops, arts and crafts stores, health food stores, men’s haberdashery, cabinetmakers, Western stores, contractors, watch stores, and carpenters.

Black

Black symbolizes power, prestige, elegance, style, reliability, simplicity and sophistication. The color black has more to do with attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be seen as the color of death, witches, demons, and evil. However, this perception is diminishing.

Black is a great color choice for music stores, accountants, lawyers, electronics stores, and tire stores.

White

White symbolizes purity, cleanliness, virtue, innocence and freshness.

White is a great choice for bridal shops, weddings, religious groups, nurseries, medical facilities, wineries, dentists, catering companies, bakeries, museums, historic sites, bed and bath shops, dry cleaners, and cleaning services.

Be careful, because white is a color of death and mourning is China, Japan and other Middle Eastern countries.

Once you’ve selected the right colors for your business, be sure to find out which colors effectively complement your color choice.