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Fired: Why a Recession is an Ideal Time to Start a Freelance Writing Career

If you’ve been laid off in this recession, looking for work, and / or just want to make a career change, freelance writing is an ideal job because it thrives no matter what the economy is doing.

In a good economy, companies spend money on advertising, marketing, and consulting. All of these present opportunities for freelance writers to make money. In a recession, companies are laying off workers, but there is still work to do. So who do they trust? Self-employed, of course.

Here’s more on why starting a freelance writing career in a recession can be very profitable.

3 reasons freelance writers thrive in a recession

In a recession, the freelance writing industry thrives for three reasons:

(i) Dismissals: Layoffs mean fewer bodies, but the same workload; sometimes even more if a company gets more business. In these situations, companies rely on freelance writers to help full-time workers left behind complete projects on time.

(ii) Companies save money: Freelance writers don’t come with overhead, meaning there are no health benefits, vacation days, or sick days to pay for. Additionally, businesses can save money by moving to smaller spaces because fewer bodies need desks.

(iii) Unemployed workers start businesses: Some of your best clients as a freelance writer may be disenchanted, laid off workers starting their own businesses.

Many accept their severance pay and pursue their dreams of owning a business for themselves. Or they may be so tired of being fired “one more time” that they vow never to be in that situation again.

Whatever the reason, they leave on their own.

And what do they need? Websites (which means web copy), promotional material (which means newsletters, sales letters, postcards, etc.), blogs (which must be constantly updated), etc.

And who do they use to provide these services? Freelance writers, of course.

SEO Copywriting: Do you make between $ 1,000 and $ 2,000 a week?

Case Study: A Conversation with an Executive of an Internet Marketing Company

An executive at an Internet marketing company in Ann Arbor, Michigan, expressed the problem they had had in finding a writer with experience in search engine optimization (SEO). She said that they do a lot of things at home, but that they had been looking for a freelance SEO writer that they could outsource work to on a constant basis.

Two things to get out of this:

(i) Market regularly. Don’t market only when you are desperate for work. Market all the time because writing jobs don’t come until months later. But this is good. Why? Because it means that your pipeline will always be full.

(ii) Learn the basics of search engine optimization copywriting. This is still a very new niche in the online writing market. This means there is less competition for jobs, which means more work for you!

Do you make $ 2,000 / week as an SEO writer?

It is very possible, if you know how to market it. Not only that, the work usually comes in bulk because it is not uncommon for clients to request 5, 10 or 20 articles / blog posts at a time.

If you’re charging $ 25- $ 75 per article / blog post well, it can really add up quickly, especially if you have 5, 6, or 7 clients who use it on a regular basis.

If you’ve wanted to start a career as a freelance writer, there has never been a better time. The waters for freelance writers are always warm and welcoming!

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