Get Buzzed on Social Media Marketing
Social networking sites like Facebook, Digg, or Yahoo Buzz are great ways to discuss both what’s “hot,” “not,” and “what’s next.” Paying close attention to social media tools allows you and your business to stay ahead and position yourself to be “seen.” yahoo! Buzz pulls the most popular articles and stories throughout the day and allows web surfers to improve the story’s ranking by voting or “bumping” articles up or down the list. You can submit your own articles to Buzz or start a conversation with other web bosses by commenting on your comments.
Every Yahoo! Buzz’s story has a rating. The ranking is based on the votes received by netizens, each and every comment on or related to it, any relative search terms, and all times the link has been shared by yahoo webmail. The most talked about story wins featured post on Yahoo! home page, now considered the Web’s main starting point for news.
New stories are submitted to Yahoo! Buzz and begins his Buzz life in the Up & Coming section. As your story gets more and more votes, you move up the Up & Coming ladder. Once a story makes it to the top of Up & Coming, it will eventually “make the jump” to Yahoo! Top Buzz and stays there all day. Ranking is king. You want to get noticed, have people call you, and keep pushing to get your article to the top of the heap so you can get as many hits as possible from new viewers.
Signing up for Yahoo Advertising allows you to advertise on all Yahoo content and product pages, including Yahoo! buzz. As you can see, Buzz allows users to decide what is important and relevant. It can be used as a statistical tool for your marketing campaigns. Plus, when you sign up for the Yahoo Ads program, you can put your promotions on Buzz Pages.
It uses the standard keyword methodology. Advertisers select keywords related to their service or products, then create a text ad that will promote the business, and decide the maximum amount they want to pay each time an ad is clicked. Yahoo has more than 2.3 billion search engines a month. Its suite of tools allows you to choose a demographic, an audience, and even the time of day you want your ad to show. Yahoo’s tool provides keyword suggestions and allows you to test and rotate your ad.
Like Google’s analytics tools, Yahoo provides reporting tools that let you see how well your ad is doing so you can adjust it appropriately to meet your target demographic, and lets you see estimates of what it will cost to implement. pay per click. Program.
If you’re looking for a broader audience, you’ll want to integrate your marketing campaign with your Yahoo Buzz. Social media is a powerful advertising methodology and the widespread use of both is the difference between the little leagues and the bigs.
If you haven’t treated yourself to a beautiful new email account, then you’re missing out. Not only does it have infinite memory, fast processing of large attachments, and a beautiful search function for deleted emails; it also has a cool new feature called Buzz.
Buzz works like many other popular networking sites, but it has some new advantages. Instead of being friends with someone, like on Facebook, with the new Google Buzz, you follow them. Therefore, you want as many people to follow you as possible. Start with friends, family, and people you interact with regularly on other social websites. Now for the cool part: Any website you’ve attached to your Buzz account generates posts through Buzz. Websites you can attach to Buzz include Google Chat Status, Picassa, Flickr, posted via Buzz (at) gmail, Google Reader, and Twitter.
Once you’ve connected either of these websites to Buzz, anything you post to the other website will automatically appear as a post in Buzz. Anyone who is following you will be able to see these posts. You get twice the exposure with half the effort. You can post information about events, a sale of your business or a concert by your band. Buzz will pull the information.
Buzz also has some other nifty features, similar to other networking sites. You can comment on someone else’s post or your own post. You can like a post. You can reshare a post, email a post to anyone (whether they have Buzz or not), and finally, and probably most interesting, one of your contacts is online and has your G-mail account. open. you can reply to the post via chat, which is conveniently integrated into the G-mail website.
Buzz takes advantage of Google’s AdSense program with a more refined algorithm. If someone clicks on an ad while on a Buzz screen, logic suggests that their friends might also like similar ads, articles, and websites. This adds a lot of impact to pay per click advertising. Just like harnessing the power of Facebook, PPC advertisers now have new avenues open to them. Unlike fishing for particular keywords, potential customers are helping out at the event. Using this analogy is like having fish help teach you how to fish.
This type of advertising push can take your marketing campaign to the next level. Combine this with analytics tools and your PPC approach will be unstoppable. All Google PPC ads allow businesses to set their advertising budget to an exact dollar amount. In fact, the minimum daily budget required to advertise with Google through PPC Ads is one dollar. As always, the advertiser only pays when an ad is clicked, and Buzz doesn’t change that, it just helps harness the power of social media to refine and spread ads.