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How to Integrate Photography and Life Coaching to Create a Profitable Business

How to Integrate Photography and Life Coaching

In her book, “The Life Coach’s Guide to Photography,” Laurie Marie shares how she integrated her passions to create a profitable business. Despite her love of photography, Laurie had trouble finding clients because she felt she had no real impact. She wanted a career with more meaning. So, she learned to mix her passion for life coaching with her passion for photography, using image editing software to create more stunning images. Her newfound confidence carried over into her business.

First, consider your audience. Will you be Photography Coaching middle-class working parents or senior citizens? Or will you be shooting a portrait of a country club golfer? If so, you need to dress appropriately. You don’t want to give off the wrong vibe, and you also don’t want your subjects to feel uncomfortable. Instead, focus on posing in a way that produces positive feelings. Remember, your photographs should help your clients feel good about themselves.

How to Integrate Photography and Life Coaching to Create a Profitable Business

Secondly, remember that posture is crucial. While it may seem like an obvious point, poor body language can send the wrong message. Stand comfortably, breathe, and relax. Your smile should be your focus. When taking photographs, think about how a life coach has helped you and what a difference it made in your life. Try to remember the experience as positive as possible, and that your clients will benefit. This will make it easier for you to connect with them.

Third, consider your audience. Do you want to photograph middle-class working parents, or senior citizens? Your audience should dictate your wardrobe. For example, you may want to dress for an evening at the country club. For a fundraiser, you might want to wear professional business attire, but for an ordinary meeting, you should wear clothing that’s appropriate for the event you’re attending. Don’t wear anything that distracts your audience.

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