Insurance search engine marketing encompasses optimizing your insurance website to improve exposure, traffic, and search engine results pages (appearing on page one of Google, for example, on a page of search engine results or SERP). The goal of insurance organizations, whether they be insurance companies, brokers or insurance agencies, is to achieve organic results on the first page of Google, preferably in one position, but at a minimum, “in the top half of the page”. I’m using Google in this case generically, as the same goal holds true for Bing and Yahoo, although Google still commands the leading market share and often gets the most attention when it comes to search engine marketing. insurance. Make sure you have the top 10 tips to ensure you’re on the right path to achieving your web marketing goals. That being said, insurance search engine marketing is a very complex endeavor and requires ongoing efforts for both on and off page tactics.

1. Make your main keyword phrase an H1 tag on your home page (and use H1 tags accordingly on subsequent pages).
2. Optimize each insurance website page for a specific long-tail keyword phrase. Don’t try to work in four or five sentences on each page.
3. Optimize your page title, meta description, and meta keywords for your long-tail keywords, again targeting a specific long-tail for each page.
4. Embed an insurance blog and insurance vlog on your homepage (assuming you have a relevant insurance blog and vlog)
5. Add in-progress video and make sure the video is tagged and optimized for upload speed. Remember the “coolness” factor mentioned above.
6. Be sure to use a reasonable keyword density that will attract a human rather than their perception of what a “search bot” might want to index. Figures vary, although 6% is often considered a good target. On the other hand, if it reads well, it will often work just fine.
7. Use anchor links where and when possible.
8. Make your backlinks quality links. Place content only on reputable sites.
9. Quality website content should be your credo. Large images may be attractive, but they won’t help you with your search engine marketing goals for sure.
10. Treat content like a product, in other words, freshness counts. With the recent Google algorithm changes, there is a greater emphasis on current content. Items like blogs, press releases, and other up-to-date content will help your insurance search engine marketing initiative.

It is essential for insurance companies, brokers, insurance agencies and agents to perform ongoing and referral keyword analysis. This can be accomplished with free tools like Google AdWords or more sophisticated keyword analysis tools like Web CEO or HubSpot. Only after this analysis has been completed can the above steps be implemented. Once the basics have been completed, safe off-page search engine marketing initiatives come into play, including ezine, YouTube video, LinkedIn, Facebook, social bookmarking, and other media marketing programs. insurance social. SEO results should be constantly monitored and measured, preferably every week, but at least once a month. Adjustments should be made periodically based on your progress.

Insurance search engine marketing offers insurers, brokers, agencies and independent agents the opportunity to level the playing field. The interesting dynamic with the web marketing paradigm shift is that it allows any insurance organization, regardless of size or area of ​​expertise, the opportunity to earn top rankings. Unlike PPC (pay-per-click) campaigns, which require ongoing budgeting and constant monitoring, organic search engine marketing initiatives are framed with a plant-and-harvest mentality. As spring approaches, the time has come to plant the seeds for your long-tail keywords so your insurance company can reap the enhanced website traffic and insurance leads for months to come.