We’ve all liked a good website at some point in our lives, but there’s a difference between wishing for a good website design and revamping or designing your own based on inspiration. That is one of the biggest mistakes that companies make when designing or revamping their websites. Just because a certain design and user interface works for someone doesn’t necessarily mean it will work for you too.
Choosing the right web development platform for your website is like choosing the perfect store location, especially if it’s an eCommerce website. You need to consider the key factors such as the location, the dimensions of the store and the costs that will be associated with it. Similarly, choosing the wrong development platform would create more challenges for your business than solutions. From lost revenue to high operating and maintenance costs, you may be faced with a plethora of unavoidable problems that will distract you from the things that matter most to you as a business owner.
If you are among those who are not sure which platform to choose for your business website, here are some key factors that can help you determine which development platform is best suited for your business.
Compatibility with your products/services
The products or services you offer require some customization, you can’t just pick a template and use it as is. You can save yourself a lot of trouble in the later stages by doing your homework before finalizing a platform. See what the general industry practice is, better yet, it’s a good idea to consult with a reputable professional web development agency. Choosing the wrong development platform means that you could end up facing certain restrictions when trying to customize your website.
The cost factor
Lots of people dream of owning a castle, but they often seem to forget that building a castle would cost a fortune and it won’t be cheaper to maintain. The same goes for your website, not only do you need to determine which platform offers the best functionality, but you also need to consider what it takes to maintain it. While you’ll find plenty of qualified developers for major platforms like Magento and WordPress, it’s hard to find someone who can work on customizing Shopify.
Compatibility with marketing software and plugins
You might be offering the best products or services out there on the most intricately designed website, but it won’t do you any good if you’re not going to be able to market your business. Make sure the platform you choose supports analytics and marketing plugins.
