In most types of real estate markets, the quality and knowledge of the marketing plan is often a significant factor and a difference in the results, in terms of price, potential buyers, etc. Although this may not be as significant, at one extreme, the seller’s market, as what we are currently witnessing / experiencing, as it is, at others, still has some impact! The best, highest-quality real estate professionals often differ from the rest of the pack by the development and importance of their plans and approaches in this area. With that in mind, this article will briefly attempt to consider, examine, review, and discuss 5 key steps toward truly successful creation.
1. General plan: How is the specific property different from its competition? What exactly is your competition and why? What specific niche, if any, could this house fit into? An agent owes his client (the homeowner) to fully explain his reasoning and how he plans to create the necessary degree of buzz! Owners and agents should continue, on the same page, from the beginning, to maximize desirable results, etc.!
2. Responsibility table between agent and client: If you want to get the desired result, start the process informed and mutually. Each one must understand, realize and agree to their specific duties, as they relate to this Table of Responsibilities! When the owner, and the agent, choose and hire, they feel comfortable and agree, up front, that the plan is best done. For example, the owner must keep the house neat and clean, and ready, to be shown, in a short time, to achieve the best possibilities! They should discuss topics such as exhibitions, publicity, open houses, etc.!
3. Timeline: Most of the people who sell their houses are worried about the stresses, strains and inconveniences, etc., which often accompany this period. Frequent discussions between the client and the agent help create a workable timeline and often a more realistic and prepared homeowner!
Four. Review / discuss: The best laid plans, both of mice and of men, often go astray! How many times have we heard that, however, we still do not learn the key lessons? Since it is impossible to accurately predict the future, usually there should be a pre-programmed weekly schedule (at a minimum), where the parties, thoroughly discuss, the results, the projections (or lack of), and, yes, it is need to adjust / modify the plan and approach.
5. Modify / adjust, as indicated / necessary: Avoid being inflexible, but keep the balance between what you expect and reality! It may be necessary to modify and adjust the plan / approach, if necessary and when indicated.
Smart agents and homeowners depend on a quality marketing plan! Has no sense?
