Video production is now among the most important business strategies to aid in brand awareness and also increase sales conversion. Whatever type of business you’re running today, it’s possible to harness the power of video marketing to stay ahead of the competition. Many brands have even created in-house teams to run productions. Others are using whatever camera is available to take amateur images.

The only problem is that it’s easy to tell the difference between amateur and professional content. When you consider how effective this marketing tool is for any campaign, trying to save money and compromise on quality is not recommended. The modern consumer is very enthusiastic and will distinguish between quality and poor quality productions.

Using marketing materials to increase your brand’s visibility is highly valuable, especially in the digital age. Hiring a professional videographer or video production company can actually save you money and showcase your brand in the right light. Don’t make the mistake of using a hobbyist solution just to save money because it can backfire. Remember that everything you post represents your brand and can never be taken back. If you are wondering how it is possible to distinguish between amateur and professional video production, consider the following.

Amateur Video Production Service Providers Vs. professional

1. Lack of Diverse Camera Shots – A professional videographer knows what is visually appealing and can efficiently get as many creative angles as possible. Such angles help tell your story more creatively and this drives your brand. With the experience these professionals bring, you have the advantage of getting more shots and saving time. An amateur is limited in the number of shots he gets because he is not well versed in the use of equipment and knows what angles work best to tell the story effectively.
2. Poor audio and visual quality – One of the biggest mistakes any marketer can make is creating a poor quality video intended for marketing purposes. With the popularity of visual content on all platforms, it goes without saying that your content will eventually get noticed, but then used to ridicule your brand. This is the biggest danger for any company brand that is online. This mainly happens when you use fans for your production. When you have an expert working for you, you are assured of high-quality content because the equipment needed to shoot is available and their significant technical expertise is utilized. In addition, they understand the best environment and use other specialized equipment such as external microphones and camera stabilizers, tripods, handheld devices to ensure quality. Other considerations include lighting, which works to improve the quality of video and content.
3. Unnatural Scripting: If there is no one with the skills to write scripts, you can bet that the final product will not have a clear and concise message. Many ideas that look good on paper may not work when producing visual content. If you have ever seen a commercial that you did not want to complete due to a lack of logic, then go to an expert to avoid doing a similar one.
4. Editing Techniques – Bad editing can kill even the best story for a video production.. For amateurs, there is not much to do once the filming is done, but for a professional, editing is the most important phase.