Inbound vs outbound marketing
Despite dramatic changes in the business world, in regulations, and in consumer buying habits and behaviors, too many business owners are not embracing the most effective and profitable marketing methods. Both new entrepreneurs and those who have owned or managed…
Ethos, Logos and Pathos in a modest proposal by Jonathan Swift
Pathos is what the Irish survive and thrive on, so Swift begins her proposition with that. He presents a melancholic image to his readers in the opening lines of A Modest Proposal, recalling the beggars and urchins at the gates…
10 Useful Website Testing Tools for Freelance Web Developers
There are a variety of tools available that can help test and optimize website performance: LoadStorm – Developers can use this tool to check website loading time. This tool allows your users to create as many test plans, scenarios, and…
5 services a virtual assistant can provide direct sales leaders
As a top-level leader in your direct selling business, you need to spend more time developing leaders, building a sales organization, and running your personal business. While you can do anything, no one can do everything. Here are 5 tasks…
Readability metrics: Do they get your message?
What is “readability” and why is it important? According to the encyclopedia, “readability is a measure of the accessibility of a writing, which indicates how broad it will reach an audience. Legibility is a judgment of how easy it is…
The Lazy Hardworking Way of Writing First-Class Headlines
I remember the first time I started reading old school sales letters. Especially, sales letters written by the * real * greats of the old school. Copywriters like Gary Halbert, Gary Bencivenga, Joseph Sugarman, etc. For most people, they find…
How to read sentences instead of single words
Learning to read sentences instead of words is the key to speed up reading. Most people can learn to do this in just over 2.5 hours. In that short time they can double their reading speed. Let’s learn how to…
Get the advantage of Wikipedia’s professional writing services
When people find an article online related to them, it certainly makes them feel very special and proud. In today’s online world, it is not difficult to gain popularity among the masses. One Wikipedia page is enough to spread your…
SEO benefits of having video on your website
Online video is probably the most powerful marketing tool you have ever used online. Perhaps many of you already know that having videos on a website produces better conversion rates; But how many of you know about, or have even…
How to target your ideal customers with digital newsletters
5 ways to create the right content for your audience This month we talk about digital newsletters as a very effective marketing tool. Regardless of the size of your business, they are an efficient way to reach current and potential…
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