Online video is probably the most powerful marketing tool you have ever used online.
Perhaps many of you already know that having videos on a website produces better conversion rates; But how many of you know about, or have even thought about, the SEO benefits of having a video?
Web video is a disruptive technology that is changing the SEO game; Google bought YouTube for $ 1.65 billion. Is it wise to say that your algorithms have been changed / improved for web videos? Of course it is.
It has been shown that you can get a good ranking on Google overnight through the use of web videos; This requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant titles (metadata), descriptions, and keywords used for the video name (i.e. instead of using 77034_jp.mp4, use hotelname-kings- lynn-norfolk-east-anglia.mp4) – are more likely to appear within SERPS (search engine results pages).
With mixed search results (a combination of text, images, news, videos, and local results) slowly becoming the norm, this is now changing eye-tracking patterns (how people’s eyes scan the SERPS). To put this in a nutshell; people are more attracted to video links that are presented with blue text results; Humans have always been drawn to images as they include colors and obviously stand out more compared to a page full of text. And now consider that once that image is clicked, you are presented with a video; It doesn’t take much imagination to figure out what is most likely to be clicked within SERPS (search engine results pages).
Video can give any business greater exposure and communication skills; there is the advantage of having videos hosted on YouTube and the like; in the sense that these sites have a preset page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page ranking by simply optimizing the video title. Universal search results are skewed towards YouTube videos, so first page rankings are achieved quite easily.
Online video exists ultimately to increase revenue, by driving traffic to the site owner’s product / service pages; Choosing the right package (i.e. recording and editing) is paramount to delivering successful video content – the detail is in the attention paid to lighting, framing, and sharp editing that is not just pleasant to watch; The bottom line is that your company’s message to your target audience depends on this attention to “quality” of detail.
In today’s tough economy, maintaining and improving online conversion rates and branding is of the utmost importance to the survival of any business, and as we all agree, this requires strong commitment and desire, one needs to see clearly. a Return Investment (ROI).
There are service providers that include video file uploading, with a fancy Flash video player loaded and embedded on customer websites. These services can also provide an opportunity for customers to have a YouTube channel set up for their business (all inclusive).
Provide an immediate opportunity for increased link popularity to your customers; This meets the objectives of the “off-page criteria”, which search engines use to determine quality content; “Off-page criteria” adds the aspect of fairness to search engine rankings. It is not the quantity of inbound links that is important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller, less popular website.
Now this also provides an additional opportunity in relation to link baiting: any content or feature within a site that encourages viewers to link from other websites; Through embeddable links provided by most video servers, such as YouTube’s Share feature built into your player; an extremely powerful form of viral marketing as it encourages video sharing. Customer video links can easily end up being advertised on social media sites, blogs, and content sites.
