What can search engine optimization do for your small business?
Search Engine Optimization is the task of raising your website’s rankings in major search engines by altering certain indicators of your site both online and offline. These modifications will make your site more user friendly and allow you to better…
9 Ways to Brand Your Small Business
Essentially, a brand is what your audience and customers think about your business and what it represents to them. It is a feeling more than a logo or a name. Knowing this means you have to really think about how…
Mystery Shopping in the B2B segment: an overlooked service
Mystery shopping has traditionally been viewed as a B2C instrument for measuring customer service levels. However, this service is also invaluable in the B2B industry. In this industry, the stakes are higher: It’s hard to lose customers, but when those…
3 tricks to achieve better results with Instagram ads
Do you use Instagram to promote your business? Instagram advertising is popular right now. Its ad revenue will hit $10 billion in 2019. Yes, that’s a billion with a “b.” Ads on Instagram generate that massive revenue because there are…
What is your EFL/ESL English teaching philosophy?
The interview The interview seemed to go well. The principal then asked, “So, what is your philosophy of teaching English?” “My teaching philosophy?” The TEFL interviewee squirmed in her seat, tugging at the collar of a blouse that was suddenly…
Thanks to affordable and reliable In-Home Caregiver Service Plus technology, life is much brighter
It is often a difficult decision for families to make when helping an elderly relative. You would probably feel guilty if you made the wrong decision, and you would never want anyone to make the wrong decision for you if…
Summary of the book: "What the CEO wants you to know" by Ram Charan
Ram Charan is a true thought leader in business and has been advising CEOs and boards of companies around the world for decades. Subtitled”How your company really worksThis book is one of the first books by this prolific author, yet…
PR Strategies Trends for 2017
The public relations industry continues to evolve. As visual storytelling, digital media, and social media continue to play a larger role, many marketers are looking to incorporate more tools into their PR war chest. Here are some of the hottest…
How to define entrepreneurial spirit
Entrepreneurship is often difficult to define let alone examine in detail due to its perception as a highly creative and dynamic entity and it is with this caveat that this article is written. While entrepreneurship can be applied to a…
6 Reasons Why Some People Have More Instagram Followers Than You
You cannot ignore the power of Instagram. It’s a social media giant and a fantastic place for businesses and brands to connect with their followers and maximize sales. But for every person or business that has a large responsive following,…
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