Advertising in print media is not something new. There are two main print media advertising products. One is to post ads in newspapers and the other is to post ads in magazines.

Newspapers come in many varieties. Some are small and only read in a few small towns, while others are published and read nationally. Trade news sheets and newspapers are also included in print media advertising.

If you’re considering placing your ad in a newspaper, there are a few things to consider, such as size, circulation, and price.

Print media advertising rates and charges differ significantly. Newspapers have marketing price cards that are open and accessible on the Internet. An ad in The Washington Post can cost up to $100,000. The Wall Street Journal will be around $164.00. The LA Times will be around $70,000 and in Milwaukee it will be around $15,000. All these rates are for a full page ad.

The benefit of print advertising is that it is actually read at work or when people may be trying to relax and have some down time. We know that online sources have played a significant role in reducing the number of ads placed in newspapers and magazines. All the bulky newspapers that were once difficult to read due to so many pages full of advertisements are now becoming lighter. Many small newspapers no longer exist and those that remain are working hard to survive in this aggressive market.

What is making the internet so different that it is taking all the business out of these magazines and newspapers? It could be the type of decision made by IDG. The decision is not just to sell ads for whatever, but to benefit from various media features and started selling ads for some other new media properties.

Print media advertising is something that must be understood by new business owners who want to be successful in their business. Regardless of the medium you use for your print advertising, whether through newspapers, magazines, or the Internet, be sure to do your research.