Here are the not-so-common but highly creative marketing strategies you can use in your dental practice:
1. Start a referral program – It is and should be the number one strategy to use especially in health related services, as it is believed that 92% of people trust personal recommendations more than all other forms of marketing. It is simple yet extremely powerful and has the potential to significantly increase the generation of new patients in your dental practice. I’ve listed some ideas on how you can get this program going:
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Launch a Patient Loyalty Program – It is designed in such a way that you can collect email addresses and cell phone numbers for future marketing strategies such as email marketing, social media campaigns, or mobile marketing. This also lets your patients know that you are grateful for their business.
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Launch a Patient Review Program – It is designed to increase your reputation online. You can selectively distribute cards to patients so they can leave comments on your social media sites or other websites like yelp, your Google business page, or on your website so they can claim their rewards.
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Request a patient referral
Here’s a 3-step guide on how to joyfully ask for a referral:
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Ask selectively: ask only those you know and like, an example is a long-term patient who has produced a good report.
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When a patient has had a good experience, when a patient is being graceful in letting you know that they had a great experience, you can tell them in a non-pushy way, like, “It’s great to hear that you had a wonderful experience. Experience. When your friends or family tell you how bad their experience was, you can send them here. “
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Use a dash: Thank you for your feedback! I am very proud of our team and it is part of our goal to provide a positive experience to patients like you who appreciate what we do. We know that not everyone has a positive experience like this with their dentists. If you have family or friends who can enjoy the same experience you have had, we would love for you to recommend them to us.
2. Make your product or service a challenge – What problem do your services solve? Do not get carried away by explaining the services you offer. Instead, make your product the focal point and create a challenge for it. For example, you can ask patients questions related to dentistry or, better yet, take a questionnaire about who they think is following good dental hygiene. Force them to participate and your business will be unique and most important.
3. Use popular hashtags on social media – Using popular hash tags like #FlashbackFriday or #ThrowbackThursday can increase the number of views you want for your business, especially those in the millennial age group. You can also use this to be able to target people who are looking for a particular topic or service so you never know, because it can also be a good source of how you can get new patients to review your service.
More dental marketing ideas
When it comes to dental marketing, there is no shortage of good ways to start. Here are a few more tips for marketing your dental practice. Take a look and see what you think will work for your practice.
Go local with SEO
When people in your destination area start looking for a dentist online, do you show up? An easy way to check is to pick up the phone, type “Dentist near me” and see what comes up. If you’re not at the head of the pack, you’re missing out on a lot of new patients and leads.
One goal of your dental marketing efforts is to rank in local search, like when you typed “Dentist near me,” and be found by people in your target market.
Leverage existing patients
In addition to the suggestions above, working with what your dental practice already has, such as existing patients, is a great place to start. For example, in idea number one we discussed creating a patient loyalty program. Not only does this leverage existing patients, it is a good business that can (and will) generate referrals to your practice.
Dental marketing: not rocket science
Marketing a dental clinic may seem like rocket science, but it isn’t – using a little creativity and common sense can go a long way. Thinking about how to please your patients is one way to get more out of them!
To social networks or not to social networks
If you are going to use social media to promote your dental practice, I recommend that you take a moment to think about it.
Social media is a great dental marketing tool, but takes time, effort and tact. Constant effort and quality content are a must for social media to work for dental marketing. If you or your staff don’t have the time to market your practice, the right way, on social media, it may be better to look at other options. Other options for engaging social users are hiring an agency, training someone in your office to do so, or using paid ads to reach social media users.
Other ways to use social media
Also, when using paid ads to target new patients for your practice, make sure you are targeting only patients in your geographic area. If you’re in New York City, you don’t want to do marketing to the people of Los Angeles, right? It is an easy and costly mistake to make.
Run a contest and go viral
Using contests is a great way to grow your dental practice. Everybody wants whiter teeth, right? Create a grand prize, for example, teeth whitening for life (or whatever you want to offer).
When your prize is something everyone wants, you will have no problem getting people to join your contest. Digital contests can increase the marketing exposure of your dental offices by pennies. Adding bonus actions to increase participants’ chances of winning is another way to squeeze a little more out of your contest.
There are 1,001 ways to market your dental practice. Most of them you can do it yourself. Sometimes it is better to hire an expert to get it right the first time. You can learn more about hiring a dental marketing expert in the box below.
