So it’s been trading now for a while. You have created some websites. I got them all running and adjusted until they squealed. You have even started to drive traffic to your websites, but you are still struggling to earn a decent income. Do you really know why? Well, it could be that your targeted web traffic hasn’t hit the target yet. Let’s see how this can happen.
Did you target the right keywords?
When you did your keyword research, which you should have done, did you target the right keywords? How do you know which ones are correct? Keywords should include keywords that people actually use. The ones that also have low enough competition that you have a chance to get traffic to them. They also need to have enough search volume so that you actually get people searching for them. These don’t have to be millions of searches, but usually between 5,000 and 20,000 per month to be effective.
Are your goals too broad?
Don’t compete with singular broad terms like “dog” or even “dog training,” when it might classify for something like “dog training for German Shepherds.” Be specific with the terms you need to rank for. While it would be great to be on the first page of Google for a term like Dogs, the chances of you ranking that way any time soon are highly unlikely. There are better more specific “long tail” keywords that you can easily get clients from.
Did you target keywords that convert to sales?
Known as shopping keywords, such as “buy,” “sell,” and many others, they are named this way because people are looking to buy things when they search for them. These keywords should also be targeted. Since these are the ones that the buyers of the “tire kickers” operate. The more buyers you get for your offer, the better chance you have of converting the offers you make into sales.
Are you actively using your keywords?
Just because you know which keywords you want to target doesn’t mean you’ve actually hit the target. During the content writing process, it is very easy to get sidetracked and not use the keywords you are looking for. If you don’t target and hit the specific keyword at all, well, your customers won’t be able to either. This sounds simple, but it is true.
Are you using related keywords?
Since you don’t want to put a long-tail keyword in every sentence, you should use keywords that are related to the keyword you’re targeting. Think of this as your practice shots. They get all the content on your article or page to zoom in on and then give credibility to the top keywords you are trying to target. When you did your research, you should have made a list of keywords that you know you can place in your copy and potentially rank for more than one of your options.
