The music business has grown so much with the advent of the Internet and its accessibility. Appreciation and knowledge of music have crossed the common borders of race, country, gender or religion.
We have accepted and appreciated all kinds of music from other parts of the world mainly through its availability in various media sects. This, in turn, has changed the way people and their perspectives on cultures are a more open and pragmatic means by which we should all celebrate.
But we should trace back to the beginnings of this global music craze. How did it start when, in fact, music for so long has been confined to such a small audience that its reviews were mostly censored and banned when the content was controversial or too big for the time? It is at this time that we should celebrate the coming together of e-commerce and industry that has made the Internet a mainstream marketplace and a foundation for cultivating talent and global perspective. With the flourishing of online tradable goods, the music business has broadened its horizons to a broader and more appreciative audience that has been educated to express themselves and thrive with the help of e-commerce. Not only did this move spur the profit sharing that has now become the great music industries of our time, it has also paved the way for more local artists to have a makeover to make it big in the music business.
The discovery of underground music masters has had the opportunity to publish their records through the rise of e-commerce and independent bands have also had the opportunity to be published, listened to and bought online. The big wigs of music retailing like iTunes, Amazon and the like have made music sharing more accessible and affordable as songs can now be purchased individually rather than old school buying the whole album to listen to that song. . This retail package of individual songs has proven to be more profitable for the artist and the record label than the more difficult sale of the entire album.
Another advantage is the immediacy of this retail music availability. Once a song airs on the radio in premiere, it only takes a few minutes before millions of people around the world can purchase that song online. Through e-commerce, now more than ever we can sell music at a faster rate. This lucrative music industry has encouraged more and more artists to develop and create music that can now be shared among a global audience that could be educated and cultured in a positive setting for economic development and music appreciation.
Although the rise of online music purchases has also mitigated the rise of unregulated illegal music downloads, the benefits outweigh the harms on which the rise of the music industry should be based. E-commerce has improved music sales in the last decade more than ever before.
