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How Social Media Marketing Can Boost Your SEO Efforts

Social media has the potential to drive dramatic improvements in your SEO efforts. However, it is important to understand how activities on social channels can impact your ranking. Search engines use links shared on Facebook, YouTube, Twitter, etc. as a classification sign. One important thing to consider at this point is that social media is not a direct ranking factor.

An increasing number of people are increasingly doing their daily communication on the Internet, particularly on social media, which is a great way to share and get information. People love to consume interesting content on social networks. If you create awesome content and share it on relevant social platforms, chances are it will become popular. As a result, your ranking will experience a boost. The following are 3 of the ways that social media can help you with your SEO efforts:

1. Generate links

First, you need to create and publish compelling, shareable content on platforms relevant to your industry. The more engagement you generate on social media, the more likely people are to see your content and link to it. A few years ago, marketers took it for granted that Facebook shares were a great ranking signal and therefore placed considerable emphasis on driving more and more shares. It wasn’t really the number of shares that search engines took as an indirect ranking factor, but the links that Facebook shares can generate. Which means you need to focus on creating high-quality content and sharing it on Facebook, Pinterest, Twitter, etc. to obtain links from other websites.

2. Build presence

In today’s competitive environment, it is crucial to not only produce great products, but also to market them effectively. As a business manager, you need to stay proactive and reach your audience anywhere in the world. You cannot find a better place than Facebook where you can have the opportunity to connect with 2 billion active users. Build your audience through social media marketing and gain trust from customers. Social media helps you promote your brand and show it off to potential customers who might not have found you otherwise. Once you gain a higher Google click share from a rapidly growing audience, you will rank higher.

3. Make good use of YouTube

We know that YouTube is the second most searched search engine where people can find a lot of amazing content and solutions to their problems. If used correctly, YouTube marketing can have a positive impact on your SEO performance. If you create engaging content to promote your brand, you can generate more links, just like Facebook. Videos can rank organically in search. The best technique is to create how-to videos that can help your audience solve problems.

Google+ is also a very useful platform where posts are ranked almost instantly. People who sign in to Google+ receive personalized Google results.

To make a real difference to your existing SERP ranking, you need to create a solid social media marketing strategy while focusing on creating great content.

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