This question may have been haunting you and countless other MLM players since the very day this term was created: How do you attract leads and business prospects who could grow your business or buy your products or services? Multi-level marketing (MLM), also known as network marketing, is a business format in which companies encourage people to buy and promote their products and services. In exchange, the company provides its promoters with benefits or compensation. So these promoters make up the sales force of these companies. And the responsibility for growing the sales force rests with the sales force members themselves, thus creating a hierarchy-based network.

The remuneration of a seller depends not only on the sales or the contribution made by the seller, but also on the sales made by the people that the seller includes in the sales network.

It has always been the most important concern of members of the network marketing business how to attract people to be members of their sales team.

Although there is a direct benefit for the promoters to obtain financial benefits. But it becomes difficult to convince with this type of business model and with the company’s products and services.

There has been a conventional school of methods employed to attract leads and create network marketing leads. This has been done using three methods:
– Search for personal contacts, including family, friends and other members in your personal network
– Attend business meetings and meetings to identify prospects.
– Identify contacts for cold calls

But with the new age guidelines, these methods have become obsolete and well known and have lost their effectiveness. People are very aware of these methods and are hardly attracted to them. New age MLM experts suggest that instead of reaching out to people yourself, you will have to position yourself and promote yourself with the business opportunity to get people attracted. Prospects will be able to understand the effectiveness of the opportunity and will make a truly enthusiastic sales force. That way, you won’t have to make desperate efforts, but you will automatically be able to attract leads and prospects to your business, which will benefit you and your contacts.