Internet marketing has influenced the attitude of people in the promotional aspects of their businesses. Social networks have invaded life with force, changing the very concept of promotion. Advertising alone no longer works. Advertising seems to play a less important role in promoting business. Online marketing to promote your business is now seen as an investment. The voice of your current consumers is now a very important factor in influencing the minds of your new consumers. With the advent of social media, are you really aware of your restaurant’s social reputation? With just a few clicks of a diner’s mouse, he could change instantly. Don’t let bad reviews cost you your business. There are over 40 food and drink review sites. Can you name the top 10?
People like to learn about the experiences of others to help them make better decisions. With the economy the way it is today, the consumer is more aware of where they spend their money. As such, you can see that diners are reading reviews online before deciding to reserve a table. This is demonstrated by the largest number of review publications online. This is further established through direct participation in social networks.
Companies are extremely concerned with what users are saying or what are the reviews posted. These reviews reflect the reputation of your restaurant that you have built; every company needs to save its reputation. After all, knowing what others are saying is the best way to diagnose faults. Never let a bad review go unanswered and don’t forget to say thanks for your good reviews too. Interaction is key.
A one-star drop on a review site can reduce your restaurant reviews by nearly 10%. Review tracking companies notify you of reviews and alerts so you can respond and evaluate the performance of your locations and strive to provide excellent customer service. Your online presence is an investment in your restaurant business. Take it seriously. You’ve worked too hard for your name and his reputation to be affected by a bad review. A strong online presence is a must in today’s marketplace.
Today more than ever, getting guests to dine at your restaurant comes down to the reputation you’ve built, whether you like it or not. Respond in a timely manner to their comments. Many times, people just want to know that they are being heard. You can easily turn around a dissatisfied customer when you acknowledge the situation and fix it. A good dining experience doesn’t have to stop once a customer leaves your establishment.
