Before any discussion of what helps sell a home, it’s essential to understand that it usually comes down to pricing a home right, to sell! Many factors can determine what it should be, but too often the public only sees the listing price and does not realize/consider that very often there can be a significant difference between the listing and selling prices. Additionally, various factors, to a large extent, influence what the final result may be, including factors such as: exact location/area; how it compares to other houses, for sale; the needs, perceptions and feelings of the owner; as shown; and, how it is marketed, to the public, etc. With that in mind, this article will briefly attempt to consider, examine, review and discuss 4 keys in this process. After more than 15 years as a licensed real estate salesperson in New York State, these are discussions I often have.
1. Professional knowledge/experience, and the quality of a professionally designed Competitive Market Analysis (CMA): Perhaps the main advantage of hiring a real estate professional is to take advantage of their professional knowledge and experience to achieve your goals etc.! Each neighborhood/area/region etc. has its specific, often unique characteristics that can influence prices etc. The best approach, therefore, is to take full advantage of a professionally designed Competitive Market Analysis, or CMA. When this is done, factors such as: current competition (in the market) are taken into account; monitoring of the differences between the quoted prices and the time in the market; comparison between quotation and sale prices; Expired listings; etc It means that then a correlation needs to be made, taking as much information/current trends etc as possible, and recommending a range, for the original price, to list a house.
2. Determine niche: Many homes should appeal to specific niches, perhaps due to location, price, specific features, specific street (pros), number/type of rooms/bedrooms/bathrooms, home style, and lot features , etc. If a house fits one of these, a smart agent will tailor their marketing accordingly.
3. Sale price, from the beginning: Perhaps the biggest mistake homeowners make is believing that if they ask for more, they’ll end up with a better sales price. While this may occasionally be the case, more often than not, the most sensible course of action is to price it right, right, from the start! Numerous studies and analysis indicate that sellers get their highest offers, in most cases, in the first three to four weeks, so doesn’t it make sense to price accordingly to attract real, quality buyers? ? ?
4. The best marketing plan, for a specific property: Home sales are rarely one size fits all, so use the best, most relevant and personalized marketing plan and discuss it thoroughly up front.
Since, for most people, their home represents their main financial asset, when the time comes, when it makes sense, to sell your house, take advantage of time, proven principles and hire a quality professional. , real estate professional! Make the stressful transaction period, go, in the smoothest and most beneficial way possible!
