Every online marketer should know that the presentation and marketing of their products / services directly impacts the sales and revenue models for their E–trading business. Unlike a retail store, an e-commerce platform cannot give its customers the opportunity to physically manipulate commodities and feel the quality. This is precisely why the importance of product listings and presentation becomes even more important. Online entrepreneurs can successfully help their online customers make an informed decision regarding their purchase by providing correct product listings.

Here’s how you can improve your product listings for your ecommerce business in 4 easy steps.

1. Provide a detailed description of the product

Although photos are a must, don’t underestimate the added value of written words. Your virtual customers will continue to need a description that provides information on product pricing, specifications, product care, shipping, and other essential details. The e-commerce regulations require that the price be clearly stated. An informative product description is a great way to persuade your online customers that your product is worth buying.

2. Make the product description more pleasant to read

Keep the product description as a focused piece to help you make a sale, rather than lengthy creative writing. You can easily witness your sales skyrocket by improving your online customer experience for your eCommerce business. If you’re not fluent in words, consider hiring a copywriter to add sparkle and persuasion to your ads.

3. Include long tail keywords so your products are easy to find

If you are struggling to rank well in search results, you can overcome this and get more search traffic by including long-tail keywords. Four or more keywords are suitable. The longer the keyword, the easier it is for you to rank high for that keyword in search engines. Find the relevant keyword with the highest demand and expand it for longer variations. For example, if the long-tail keyword you are targeting is ‘Beginner’s Weight Loss Guide’, you can generate many more daily visitors through long-tail search for fitness niches such as:

• the best weight loss guide for beginners

• weight loss guide for beginners

• free weight loss guide for beginners

• download the weight loss guide

4. Tell a story and talk about the benefits of the product

In addition to mentioning the features, it is important to present the product in an attractive and attractive way. Customers want to know why they should buy a product, so they must clearly explain “what benefits they get.” A simple headline and compelling story will add personalized appeal and highlight the benefits of the product. The font size must be correct and a variety of colors can cleverly draw attention to headlines and bullets. Some brands tell the whole story behind the product so customers know how it is made and how it will add value to their lives.

Remember, your product listings must “Engage, Persuade, and Sell.” Your product copy should not simply offer a description of the product in metrading platform and tell the online visitor what you do. You must persuade readers to click “BUY”.