Your brand matters. After all, your brand is who you are, THAT you do it, and WHY you do it. Remember: people are loyal to brands, not products.

Trademarks protect trademarks. They are the foundation of any successful brand. That is why it is important to register your trademark.

The best way to protect your brand is with a Federal brand.

Here are seven practical reasons why you need to get a federal trademark for your brand.

1. You will enjoy improved protection on social media

2. You will enjoy enhanced protection on the web

3. You will have access to trademark registries such as the Amazon trademark registry

4. You can invest in your brand with confidence

5. You will stand out from the crowd with the ®

6. You will enjoy better results on social media

7. You will enjoy some instant credibility

Additional reason: it will make your marketing easier and less expensive

Reason n. # 1 to register your trademark – you’ll enjoy enhanced protection on social media

Social media services like Facebook, Instagram, and Twitter have policies to protect brands from abuse, as long as you can establish ownership. A federal trademark makes establishing ownership a mere formality.

Reason n. 2 to Register Your Trademark – Enjoy Enhanced Protection on the Web

A trademark is an exclusive right to use your name or logo. This means that you are the only one who can use it in your industry. When you secure a domain that includes your trademark, all legal protections and presumptions that accompany federal trademarks apply to your web address.

Reason n. 3 to register your trademark: you will have access to trademark registries like Amazon’s trademark registry

The Amazon Brand Registry is an important and powerful brand protection tool. When you sign up, Amazon will look for and stop trademark infringement. However, the Amazon Trademark Registry is limited to federal trademarks.

Reason n. # 4 to Register Your Brand: You Can Invest in Your Brand with Confidence

Registering your trademark gives you the exclusive and nationwide right to use it for your trademark. This means that you will not risk having to change brands. Therefore, you can confidently invest in your website, business cards, and marketing.

Reason n. 5 to register your trademark: you will stand out from the crowd with ®

Only federally registered trademark owners have legal permission to use the ® sign. This symbol attracts attention, both in the online and offline world.

Reason n. 6 to register your trademark: you will enjoy better results on social media

Customers are searching, tagging, and commenting on the brands using Facebook, Twitter, and Instagram more than ever. A memorable brand translates to greater visibility, which translates to higher rankings that drive more traffic, more customers, and more brand recognition.

Reason n. 7 to Register Your Trademark – You’ll Enjoy Instant Credibility

Only the federal trademark registration gives you the legal right to use the ® symbol, which tells the world that you are serious about your business and your brand. Plus, ® has been shown to validate the trust your customers want in you. All companies (young or old) can do it with some instant credibility, right?

Additional reason: it will make your marketing easier and less expensive

Science confirms that humans are programmed to process information visually. Studies have shown that humans have evolved to receive 90% of all information visually. That’s “a picture is worth 1000 words” and why trademarks are important. They are the best way to incorporate visual marketing in both the online and offline world.

Why wouldn’t you protect your good name and your hard work?

Building a business that proudly offers quality products requires a tremendous amount of hard work, dedication, and courage. Effective branding of these products also requires valuable time and creativity. Doesn’t it seem right to protect that effort and investment? After all, think about the sales you could lose if another company with the same name were opened.

Also, rebranding will be expensive

At some point, you may face a challenge from a competitor about your brand. If you don’t take the necessary steps to delete and register your trademarks, you could find yourself in a battle you don’t want to fight. Rebranding is a nightmare that can be avoided by thinking ahead and acting sooner rather than later.

In the end, it all comes down to this:

If you are serious about your business and your brand, you must protect them. A federal trademark registration is the best way to do it.