The global market for influencers is on the rise. Now, brands rely more than ever on social media influencer marketing platform and influencer collaboration. But alongside him, fake influencers are also growing by leaps and bounds. It has become a matter of concern for most brands who really care about the return on their investments. As the number of fake influencers skyrockets, spotting untrustworthy influencers has become more crucial than ever.
If you don’t want to end up collaborating with a fake influencer and wasting your money, here are some tips and tricks to spot fake influencers:
1. Analyze Influencer Engagement Volume
Spotting a fake influencer is pretty easy if you look at their engagement volume. Having millions of followers should bring high engagement to your influencer marketing campaign. If the engagement number does not meet your expectations, there is a chance that the influencer has fake followers. You need to check the engagement per thousand followers and analyze the metrics to reveal the real picture.
2. Take a close look at your posting consistency
Fake followers tend to be inconsistent when it comes to posting content on social media channels. It’s a red flag that can help you spot fake social media influencers. While authentic influencers post their content regularly, fake influencers don’t have a set schedule to engage their audience. They lack the passion to do so and that is clearly reflected in the frequency of their posts.
3. Measure the influencer’s follower growth
Analyzing the influencer’s follower growth over time reveals whether it’s genuine or fake. They are the correct metrics to detect a fake influencer on social networks. While genuine influencers tend to have a steady growth in follower base over time, fake influencers show a sudden rise or fall in their follower growth. Follower growth reaches a peak when they buy fake followers.
4. Analyze if the influencer interacts with followers or not
True influencers always engage with audiences who share a similar interest. They post content to engage with the community by actively responding to their comments and questions. But all these activities consume a lot of time. This is the reason why a fake one will never give in to him. He will prefer to remain silent. It is a warning sign that indicates that it is false and is not suitable for collaboration.
conclusion
Spotting a fake influencer is the most important thing to do before considering them for your influencer marketing campaign. You should verify your profile on a reliable social media influencer marketing platform and go ahead with influencer collaboration after analyzing it accurately. Keep the tips mentioned above in your mind to help you along the way. An unreliable influencer brings a lot of trouble to your brand. You must be strict with quality control before you start working with it.
