Pinterest is designed for product promotion, especially if your product is a physical product. However, it can also work for digital products. You just need to find a way to be super visual about your digital products and how they help your audience.

build your audience

If you want to sell on Pinterest, the best way to do it is to build your audience. Try to consistently post valuable content to your audience. Encourage them to follow you, participate, share and save your content.

Keep track of the calendar

Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide for when to promote something. For example, if your product isn’t really a giftable material, you might want to promote it right before or after a gift-giving party rather than during it.

Create a topic

Another way to develop attractive boards is to consider creating a theme for each promotion you run. For example, if you sell self-help digital titles, you might promote one about love before Thanksgiving and another about organizing before spring cleaning. Themes help a lot with content creation. Work about 90 days ahead of schedule and you’ll see real progress.

Remind people what is popular

If you already have some of the best selling items, create a bulletin board about the best selling items you offer. This is a great way to ask shoppers to share things about their purchase for a collaborative board.

Create shop pins and looks

When you have a business account, you have many opportunities to create easier ways for your audience to buy. This feature puts a red dot on the elements of your images that are available to buy, and visitors can click and buy from there.

Add rich pins

Additionally, Pinterest offers rich pins for business accounts. These pins give you a way to show additional information to your viewer about the topic. You can use one of four rich pin types including app, product, recipe, and article.

Promote your Pins

You can also promote your pins, and this is a great thing if you are new. It’s a good way to build your audience and get more views. It is also not very expensive. It’s about the same price as Facebook Ads, which is also a pretty good deal.

Hire influencers

Another way to ensure that your products are seen and bought is to work with influencers. Remember, a good influencer does not have to have a large audience. They just need a small audience of dedicated fans to be successful.