“A video marketing plan
It can help build your brand,
It’s a quick way to get
From start to profit
And eliminate the middle man. “
Video marketing is one of the best ways to grab a potential customer’s attention, add interest, and build credibility in your message.
If a picture is worth a thousand words, a video is worth ten thousand. Especially if you want to boost sales. That’s one of the reasons smarter small business owners are turning to video to market their business, product, or service.
Because if a potential customer can see it, they are more likely to believe it … rather than just read it. Giving something visual to look at while listening to a message will outsell one print version at a time.
Most people would rather sit back, relax, and watch a video demonstration of a product or service than just read about it. Wouldn’t you?
One of the biggest mistakes comes from those who do it once and expect miraculous results by posting it on YouTube. Like anything that involves marketing, doing it once (including video marketing) will generally result in disappointment.
Small businesses that find video marketing success include it as a routine part of their business. They never see it as a one-time or “once in a while” event. For example, they use it on their website, emails, compression pages, on their customer list, and more.
Having a video is increasingly important … even what is expected of today’s consumer. Like a business card in the past.
But you don’t have to do it alone
A growing number of video marketing companies can provide you with the knowledge, technology, and connections to help you. In fact, most can help you do it better, easier, and cheaper than doing it yourself.
For example, they don’t just tell you how to create a video, you can do it by reading a Wiki article. They shine in helping you create a “video marketing plan,” tailored to your specific needs and budget (or lack of one). Plus, they provide the tools and technology to help you make your plan successful.
They are the secret weapon that quietly helps small businesses “start from scratch” to achieve great results.
Guide to Choosing a Reputable and Affordable Video Marketing Company?
There are a growing number of companies, just Google. But beware! Most are over the top or expensive. But there are still a handful of high-end, reliable, and affordable companies out there. Just be sure to use the free checklist that I included below. It will help you not to waste time, money and … hair!
Top 10 Items To Look For In A Video Marketing Company – Checklist:
Note: The more of these qualities the company has, the greater its chances of success and the less frustration it will experience.
1. Video recording – It allows you to record basic videos from your screen or webcam, connecting you in seconds. Fast and easy.
2. Allows you to add controls – For example, “Buy Now” buttons, “subscription forms” and other call-to-action features that you can add directly to your videos. They will make it easier for your potential customers to respond to your offers.
3. It has video analysis (statistics in real time): You will need to know who is watching, how many, for how long, where they clicked, what were their favorite parts, etc. That’s all the vital information that shows you how and where you can improve. Without them, you’re just guessing and waiting, like most small business owners.
4. Allow split tests – It allows you to create vital split tests (on the fly), as well as set performance goals and track results in real time. It helps you go from “I think to … I know.”
5. Allows you to easily create your own customer video pages – Make sure they have drag-and-drop functions, for ease of use and faster results.
6. Video conversion: Provides a one-click, web-based, and mobile-ready converter. Get it up and running quickly and easily.
7. Timed Events Function – It helps you create temporary events around your videos and gives you a better chance to captivate your audience. Help your videos stand out from the crowd.
8. URL security (very important) – Help protect your videos from being hijacked. Secure the video URL and embed code to protect it from unauthorized use. Many hackers and online thieves make a good living from newbies, hobbyists, and even professionals who overlook this.
9. Consultation 24 hours a day, 7 days a week – This is where many companies drop the ball. They get you to sign up and then make it difficult for you to contact them or give them slow responses. A slow response can cost you sales or waste time or money.
10. Free trial offers – If you see a video marketing company that doesn’t offer a free trial, don’t just walk away … Run! Because most legitimate companies offer at least a 7 to 30 day free trial. So, you don’t risk anything.
Now use this checklist when researching video marketing companies. It will help you save a lot of time, money and frustration. Resist the urge to cut corners. When it comes to this step, success is in the details.
