Digital marketing in India seems to be on the cusp of a revolution. The enormous growth in the use of smartphones, the easy access to the Internet through smartphones and other devices, the increase in the use of social networks through mobile devices and the increase in the use of online shopping portals indicate that It is the right time for online marketing avenues to become a serious competitor. to traditional marketing channels in India.
People here have already shown that they have an appetite for online shopping, even if they can’t hold and touch the product while shopping. This denotes a change of mentality. This change is evident in another dimension. It is the dimension of entertainment. People now spend more time on social networks, WhatsApp, blogs, forums, etc., compared to print and television media. Let us review some of the future scopes and the future of digital marketing in India in 2018.
Interactive platforms are becoming popular
What has really revolutionized the landscape of marketing opportunities is the interactivity of various social media platforms, blogs, forums, etc. People can now express their opinion, feelings, emotions and problems through Facebook, Twitter, blogs, etc. There are forums where you can post your complaints, grievances or problems and you can get answers or solutions from different forum users around the world and from India.
These platforms really offer an outlet for the repressed feelings, emotions or problems of the common public. People are now discussing their problems more and more on these forums and blogs. Online sellers have a great opportunity here. Through the smart use of Facebook, Twitter, Instagram, etc., online sellers can get a bird’s eye view of emerging trends in consumable goods and services. Therefore, interactive platforms like different forums, blogs, etc. they are about to take a big leap next year. The 2018 digital marketing trends will highlight all the important aspects of the digital marketing industry.
Video content is increasing by leaps and bounds
The use of 4G mobile network, video streaming, etc., make it easy to play videos on smartphones and tablets in India. At the same time, low-cost data packages allow even lower-tier users to watch video content, soap operas, movies, sports, etc. on your portable devices. This is taking the world of video content by storm, and digital marketers clearly have an ocean of opportunity here.
There has always been a pent-up hunger for video content. The enabling scenario is to add a stimulus to this. Also, the integration of video content with social media is increasing the power of video. The next generation of people are getting hooked on video content like never before and are sharing, liking and commenting on those videos. This has created an immense opportunity for video content creators.
Regional language helps gain ground in different provinces
India is a country of unity in diversity. There are different languages spoken in different provinces of India. Any single solution for video, written or other content or application does not appeal to a broad base of audiences in India. Requires content and apps in different regional languages. The audience wants solutions, forums, blogs and content in their own language. This has really added a boost to regional language apps, forums, sites and blogs. This is a good opportunity for digital marketers to engage with potential customers in a regional language and launch products targeting different regional language niches.
Personalized content is preferred by most people.
A survey report on the Indian market has highlighted the fact that more than 75% of surveyed consumers prefer personalized digital content. This indicates a rapid transformation in consumer online behavior that has the potential to usher in new online marketing dynamics. There is now immense potential in delivering personalized content that can tell a unique story about each consumer based on their online behavior on social media, blogs, and elsewhere. Real images have been shown to generate twice the interest compared to generalized images. Therefore, personal visual content will be the future of content delivery in 2018. This trend brings with it scope for the production and delivery of personalized digital content.
Native ads are on the rise
Interrupted ads are annoying. These ads are mostly irrelevant to the content the user is engaging in. Out-of-context ads and pop-ups frustrate the viewer and may even force them to close the content. Native ads, on the other hand, display your content quietly and without distraction. The most attractive feature of these types of ads is that they blend in with the environment or content that the user is engaged with or is most comfortable with. They are combined in such a modest way that users sometimes don’t even notice the ad or content as a separate entity. This helps to get much more clicks or page views compared to disruptive online, banner or other ads. Therefore, designing native ads is the way to go in India’s future online marketing endeavor.
The future
According to industry estimates, the value of online marketing is pegged at $68 million. With all other industries they have a mediocre performance; This industry is growing at a rate of knots. What is striking in this regard is that there is no saturation in terms of growth in this industry. The digital marketing industry in India is expected to exceed billions by 2020 as online competition has become one of the main reasons to showcase your product in a meaningful way.
The concept of online marketing is huge. Businesses cannot afford to neglect it as the future is here. From an individual perspective, career prospects look very good. The balance tips towards this form of marketing. It has left print media behind in terms of reach and stature.
