The messages you put in front of your prospect once they first discover your business can mean the difference between a sale and a pass, and between a happy customer and an unhappy one.
If your customers aren’t buying, you may be missing one of these five crucial elements.
Have you identified a problem or a need?
Take the time to learn about the “pain points” or problems that people generally have regarding your specific niche. Your entire website should have content material that addresses the needs of your target audience.
People don’t just want to be sold to. They are busy and eager to find solutions that work for their problems. By producing this type of useful content on a regular schedule, you present yourself as an expert worth paying attention to.
Side-by-side comparison solutions
Your potential customer will make side-by-side comparisons with similar products. If you show the value you offer, you can change your choice in your favor. Tables, index graphs, images, features and benefits, customer reviews and opinions are just the kind of information they’ll be looking for.
Retargeting will keep your products in mind as they browse the internet for solutions. Many major websites allow retargeting, so your potential customers will see your product frequently while using the Internet.
Purchasing
When a customer buys from your website, make sure that the online purchase process is transferred from the page to a sales receipt that they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and do not offer other items for sale that they have already purchased.
Follow-up and Customer Satisfaction
You can also add real value by sending tips and advice or a quick start guide to using the product, etc. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a big impact in terms of customer satisfaction, their long-term loyalty to your business and your products.
Request for your money back
If you receive a refund request within the agreed time frame, please provide it promptly and courteously. Ask for a reason why you want a refund, but don’t demand one. Leave them on your customer email list, but personalize your offers by not continuing to market to them the item they’ve already decided to return.
