You have decided that the time is right to sell your home. While this decision can be based on a variety of considerations, the first (and next) decision the homeowner must make is selecting the right agent for them. One must thoroughly interview potential agents and discuss, in advance, considerations, philosophies, perspectives, systems, approaches, etc. One of the most important discussions should be about how the particular property can be marketed, to meet the needs, concerns, and goals of the owner with the best results. This article will briefly examine and discuss 6 real estate marketing considerations, alternatives, and options.
1. Conventional advertising: Traditional or conventional advertising/marketing approaches include the use of newspapers, sending postcards, mailings, etc. Much less attention has been paid to these methods over the past decade due to buyer read policies, widespread internet usage, cost, etc. However, this is still a necessary, necessary and useful format and medium, especially if done with professionalism and focus!
2. Social networks/Internet: There are many popular real estate websites, including: Trulia, Zillow, Realtor.com, MLS, real estate broker sites, etc. Also, there has been a widespread emphasis on the effective use of social media etc., which attracts widespread focus and attention. The advantages of this method include attracting potential buyers and minimal costs.
3. Word of mouth: Wise Realtors realizes that the best form of marketing is word of mouth! The best real estate agents have followers and client referrals in the making and clients, in general, produce the best results!
Four. Open Houses: There are two types of open houses: 1) Broker Inspections; and 2) Consumer Open House. One promotes them, through a combination of the 3 methods above, as well as through the use of well placed billboards. The basic advantage of these is that it allows for a lot of exposure, and there is an adage that the more views from potential buyers, the greater the chance of a sale!
5. staging: Certain houses may benefit from the services of a professional Home Stager. Owners should discuss this with their agents, including benefits, costs, needs, options, etc.
6. Niche Marketing: Does the specific house fit a particular niche? Are there, perhaps, certain groups of buyers that might have a better chance of being attracted to this house? How might one target this group, if any?
Houses do not sell themselves. Real estate professionals proceed with a quality overall marketing system and customize the best one for the particular client’s property!
