You’ve probably noticed those pay-per-click (PPC) ads that appear at the top and side of the screen when you search the web, but have you thought about using those little ads to market your own online business? Well, there are a number of advantages that can be obtained with PPC programs, the most popular being the Google AdWords program. Let’s take a look at four of the main benefits.
Instant Traffic – Perhaps the most beneficial reason to set up a paid advertising campaign is the ability to attract a new audience to your website almost immediately. Organic SEO, which relies on various techniques to get a website to the top of search results, can sometimes take months to produce meaningful positive leads, but a PPC program can produce results right out of the box. If used in conjunction with an SEO strategy, it is possible to respond to the ad campaign to attract visitors until a page begins to climb to the top of the natural search results.
Analytical software: To determine the effectiveness of a campaign, you can get access to all-inclusive performance reports, which will detail all aspects of a PPC ad and how it is performing. If an ad campaign is found to be underperforming, this provides the data to help fine-tune the ads as you see fit. Low-value or ineffective ads can be adjusted or shut down entirely. If an original set of keywords didn’t deliver the expected results, a small amount of tweaking often helps you create better performing ads. Being able to remove the ads that don’t work and replace the ones with the best results is critical to a successful PPC campaign.
Budget flexibility – You, the advertiser, have full control over the cost of each PPC campaign. Paid advertising works on a bidding system, with costs calculated per click, which means that you only pay for the clicks that your ads actually receive. A large number of variables are taken into account to determine the cost of the click, and some include the industry in which you advertise and the level of competition. Setting a daily advertising budget provides full control over costs, where budgets can be set as low as $ 10 per day for a small campaign.
Precise targeting: in addition to having the ability to control the price of a campaign, it is also possible to segment by location or geographically. For example, if you want to provide a service only to a specific area, then it is certainly possible to do so. Similarly, if you only want to advertise at a certain time, it is also possible. Huge control is given to almost every aspect of a campaign, and these ads can be set up in a matter of minutes.
