Selling ad space is one of the most popular ways to monetize your blog or website. However, instead of marketing your site to individual clients, you can save a lot of time and earn a steady stream of income by partnering with ad networks. This means you don’t have to create your own products to sell on your website or act as an affiliate and promote products created by others. By selling ad space, you basically get paid every time someone clicks on an ad that is on your website. Of course, the size of the cash flow largely depends on the number of relevant ads you display. The more ads you display and the more clicks you receive, the higher your income will be. However, with so many publisher banner ad networks available online, it may not be easy to know which one is right for you. Here are some important factors to consider before joining such networks.
Control over displayed ads
The best banner ad networks have comprehensive interfaces where publishers can preview a banner and choose whether they want the specific campaign to display on their websites. This is especially useful if you and/or your visitors are against certain types of advertising. For example, those that contain references to gambling, tobacco products or adult content. A good network will inform you about these announcements via visual banners in their admin area.
Orientation
Irrelevant ads not only annoy your website visitors but also lead to very few conversions. So it’s important to make sure the network you want to join provides ads that are relevant to your area of expertise. Your readers are more likely to click on ads for products or services that interest them.
Payment calendar
There are some networks that pay nothing, while others take up to four months to pay publishers. Do your research and only join those agencies that have proven to pay on time. Good networks pay every two to four weeks after the clicks have occurred.
Terms and Conditions
Before joining ad networks, make sure you have read their terms and conditions carefully. This is important to avoid breaking any rules that can result in your account being locked and consequently losing your money. Since fraud is a major problem in the advertising industry, you should look for a network that takes fraud seriously, but still gives you plenty of room to roam.
rates
Unless you find advertisers yourself through direct mail, the chances of finding $10.00 CPM (cost per thousand impressions) ads are pretty slim. However, if you shop around carefully, you can still find networks that pay at least $1.00-$5.00 CPM.
Let these factors guide you in choosing the best ad networks to monetize your website.
