Many people want to market CPA offers. However, this is not as easy as it seems. You must first get a CPA approval from one of the networks. In this article, I’ll tell you why it’s so hard to get accepted into a CPA network and what you need to do to make the process easier.
CPA marketing is a great way to make money online because you don’t have to sell anything. CPA stands for Cost Per Action. That means that as soon as you get one of your website visitors to take a certain action, say submitting their email address to a web form, you’ll get paid. Lead acquisition is often subject to fraud. Some CPA marketers pay offshore companies to send bogus emails in order to get paid for them. CPA networks lose a lot of money that way. That’s why they don’t let everyone in. They take a very good look at who wants to market their offerings and how they are going to do it. For some people it is very difficult to be accepted in one of these networks, even if they only have their best white hat strategies in mind. In this article I want to help you prepare for your application in a CPA network. I’ll tell you what affiliate managers are looking for, what to do before you apply, and what to say during the dreaded phone call.
- What are CPA networks looking for?
As I said in my introduction, CPA networks are looking for someone who is doing honest white hat internet marketing, someone who won’t rip them off. Since they hope to generate a lot of income together with their affiliates, they want to work with people who know what they are doing. You don’t need to be a full-time internet marketer who has been in business for the last ten years, but you should have an idea about some of the strategies you could use to promote CPA offers. If you have your own website, tell them. If you know PPC or SEO or PPV, tell them. The more a CPA network knows about your work, the better they can help you find the right offers to promote and get the highest payouts.
- Prepare before applying to a CPA network
When applying to a CPA network, it’s best to show them some kind of landing page or website that you’ll use to promote the CPA offers. This doesn’t have to be the exact page you’ll use later, just something that shows how it works. Your own WordPress blog could be great for showcasing your work online. Try to not only have a decent looking website, but also demonstrate how you are marketing online. You’d better put up some banner ads from other affiliate networks to show that you’re already promoting other people’s products and know how to make money online. CPA networks also love email marketers. Try to have a capture page or email form ready for demo purposes.
- the dreaded phone call
Almost all CPA applications sooner or later get overshadowed by a phone call from the affiliate manager. Don’t be afraid of that. They don’t want to question you or embarrass you about things you don’t know. They simply want to get to know you better so they can work more successfully with you. They will ask you how you plan to promote your offers. And they may ask you which offers are most interesting to you. The better you can answer these questions, the harder affiliate managers will work to make your campaigns profitable. If you don’t have much experience, be honest. Tell your CPA network that you’re just getting started. But have in mind a promotion strategy that you will use. The better you prepare for this phone call, the better your chances of being accepted.
Typically, during the phone call, the affiliate manager will tell you that you’ll get approved right away. Once you get approval from your CPA, you can start promoting offers right away.
