Google Trends is an indicator of how many people search for a specific term over a period of time. It gives you an overview of the topics the world is looking for. Trends can be further sorted based on your geographic location, categories, time period, etc. and also allows you to compare between your searches. The Google Trends platform is quite easy and easy to use. They also have little graphs in addition to the title that show you how hot or cold the subject is in a given amount of time. So how can Google trends help your SEO and blog post creation? Listed below are some ideas that you can implement for your blog, but before that, let’s take a look at the key features of Google Trend.

1. Shows the popularity of your keywords over time.

2. Comparison between your searches

3. Stay up to date with the latest ongoing trend.

4. Separate your results regarding images, news or YouTube searches.

Ideas for blogging:

Knowledge of the competition: You can type in your competitor’s brand name and see their short-term or long-term trend. If they are on the rise, you can take a deeper look to find out why and how you can leverage their strategies for your own brand.

Historic information: Instead of comparing trends for the past week, extend the timeline to a full year or more. Google has a lot of information that you can use for your brand in the future. With the help of historical data, you’ll notice that for most general keywords, a relatively fixed trend that changes from month to month is mostly a definite pattern. You can then use those keywords while they are on their way to the top to compose and publish your content.

Brainstorm Keywords: Do a regular check on the keywords related to your topic and see if there are any up or down trending keyword phrases. Google Trends also helps you refine your search for keywords targeting a specific location/countries, which will help you decide if it’s fruitful to use those keywords on your blog while targeting those locations. If the keywords you shortlisted don’t perform well in the areas you’ve targeted, you can compare them or look for another strategy.

Brainstorming topics and ideas for a blog post: Use Google Trends related queries to help you identify the related keywords people are searching for and further investigate your individual trends and gain insights that will help you publish your blog content. Also, you can choose categories under trends, then a subcategory and also browse that category for content ideas.

Using Google Trends is easy, but figuring out how to make use of most of the information provided takes some time to master. It is a good practice to use Google Trends as a reference source for your digital marketing and content related strategy and keep up with the trend.