Corporate communication is divided into 2 categories such as internal communication and external communication. Both methods are very essential for any company or organization to achieve the planned objectives. When it comes to internal communication, you have a specific audience group that includes employees, management, shareholders, and shareholders, etc. Therefore, it is essential to understand the different types of communication required, the tools that work for these categories, and the style of the message to be conveyed. In addition to this, it is important to find the right channels to distribute messages. This might be the most important consideration for effective internal communication. Let’s take a look at some of the promising message delivery channels within the organization.
Message distribution channels:
Printing medium
Printed materials including desk calendars, magazines, posters, newspapers, communication tools, print newsletters, and stationery are very effective if they are attractively designed. On the basis of available funds, quality must also be ensured for a longer or desired service life of the material.
Electronic medium
Today, the electronic medium is very popular in terms of message design and delivery. Messages can be sent via email, intranet, video conferencing, chat rooms, newsfeed, social media, blogs, electronic newsletters, storage devices such as CDs, DVDs, pen drives, etc., text messages via SMS, voice calls and many more. more.
Utilizing office space
Using the workspace, the message can be delivered effectively. If the office has a bulletin board, LCD / LED screen, projectors, vinyl for windows or any other accessory that can be used to place the desired information.
Interpersonal method
Face-to-face conversation is considered the best means of communication. Here, one can send a message to a person or a group directly. The physical presence of employees is very important when delivering information. In this method, channels such as team meetings, briefings, site visits, roundtables, orientation, etc. Can be done.
How to select an appropriate channel?
Audience-based channel: Understanding the organization’s preference over audience participation is paramount. The next criterion should be to know them and to know their location. The third criterion should be the audience’s preference in terms of access to information.
Channel availability: It is very imperative to plan a message according to the channels available within the organization. It is important to understand the existing channels as well as the new channels that will be introduced.
Content-based channel: When selecting a channel, care must be taken with the content. If it is a matter related to the discussion related to the promotion of the employees, the discussion related to the personal donation, face to face or meeting may not be the appropriate medium. So understanding the context of the message is essential.
Channel based on time and need: Message delivery must be on time and as needed. If the message is very urgent, some quick and easy methods should be selected for better dissemination.
In this way, professionals dedicated to internal communication must select the distribution channels of a message within the organization. An annual plan will be prepared according to the communication needs of the company / organization.
