There are many pros and cons when it comes to using door hangers for your marketing and advertising needs. Here are some examples why.
PRO – They are personal. Some people appreciate this aspect of door hanger marketing. They must be delivered by hand, which shows effort and care on the part of the advertiser or company. This is great, especially when you’re trying to motivate a specific target market of people. Custom hangers are ideal for local marketing. Local events, campaigns, etc. Everything can be positively promoted with printed door hangers.
CON – Many people who receive them see them as a disposable automatic part. Because there are so many postcards, flyers, and other types of advertising materials that arrive in the mail every day, you really need to make your hangers stand out in a positive way. This is why the design phase of creating your door hanger is so important that you need to get someone’s attention before your creation ends up in the trash. Also, there is no envelope for a potential customer to open or another piece to distract them or make them look twice. So this is why the look and design of your door hangers mean so much.
PRO: They are one of the most unique pieces of collateral that you can choose to use. While you have to overcome the “throw overboard” hurdle, if you do a great job during the design phase, you will end up with a beautiful and one-of-a-kind hanger to hand out. He is definitely a pro. If you can turn heads and deliver a powerful message, yours will be a definite success.
CON – Some people see them as a weaker form of marketing collateral due to their lack of reach. Due to their delivery demands, hangers simply cannot reach as many people as, say, a postcard going through a stamping machine. Because each door hanger must be hand-delivered, the number of people you can contact will be less. Direct mail pieces will be able to reach more people due to your delivery method alone. This is why door hangers are great tools to use when trying to communicate with a local group of people.
They generally have various pros and cons, but are ultimately best suited for promoting a local business or organization and distributing to surrounding homes. You will get the best response this way, especially if you design your door hangers well and make the consumer feel that you care about them and value your business before they decide to give it to you.
