Build an effective internet presence
Web hosting service options come basic or fully managed. Choosing how you will present your business or personal blog to the world requires careful planning, precise goals, and informed methods of implementation. Even if you use the features of WordPress, Ruby, or some other popular content management system, building a business website is neither simple nor automated. There’s also a lot more to it than just throwing in a basic template loaded with canned images and a few select pieces of content. To create an effective Internet business, you must establish a reliable Internet presence.
Consider all the options, and then select your web hosting services based on what best suits your personal and business goals.
Details of a reliable web hosting company
As stated above, hosting options come in a variety of scaled solutions. To isolate which solution best benefits your business, consider the following design points, services, and applied features:
1) Complexity of the website: social interaction, connection of services or sale of products?
Don’t let any web design provider convince you that a basic four or five page website linked to basic web hosting is the key to effective Google ranking. Your needs may not include the demand for a complex company website, but unless you incorporate a satisfying interaction between your database, your graphics, and your “Call To Action,” don’t expect many visitors and don’t expect Convert the few that show up into buying customers.
Barebones does not mean “ineffective”; it means that you do most of the work. Creating an efficient and effective internet presence is expensive, complex and time consuming. Internet success requires paying attention to a myriad of variables, and your business website is just one component of the big picture. Even if you choose “simple,” remember that “simple” in design and development doesn’t mean your site shouldn’t allow you to address a number of complex problems.
2) Web Hosting Options
Successful content-focused SEO demands exceptional creative writing, without which even the skills of a dedicated Webmaster are no guarantee that your site will gain favor with Internet search engines. And without the favor of search spiders, even the best-designed company website will fade into the black void of non-existent traffic. Choose a web hosting service that not only meets your current needs, but also has the ability to expand to meet your future needs. But above all, choose a hosting service that can guarantee reliable site uptime. When the service falls short, your site falls short. And when Google can’t locate your site, your rankings drop and your visitors cease.
3) Free Web Hosting vs. Paid Hosting Services
It is obvious that any web host looking to use their gifts, understanding and expertise to market their services is not worth your time or money. However, this is the exact marketing method of most “free” web hosting plans. You build the site. You put the content. You pay for a designer. You buy or build the graphics. And then they market their services on their pages.
Hey. Not even Salvation through the Lord Jesus Christ is free, because it also required a man to pay the price. Expect your “free” web hosting services to be injected into the top, bottom, middle, edges, and corners of your well-designed, well-planned business website. However, if “free” is your only option, at least make sure you purchase a hosting package that injects ads that are compatible with your business or personal internet goals.
4) Disasters, Big and Small
To protect your investment on the web, question the resources available to and from your web hosting service provider. Do they provide sufficient means for effective site mitigation? Browse the tools that are available for use in monitoring and analyzing site performance. Learn what happens if your site architecture collapses. Understand the time frame involved in repairs, database restore, and available backup resources. And above all, make sure you have FTP access that allows you to create a personal off-site backup of your database, your plugins, and your entire website file base.
