Social marketing campaigns are all the rage these days. Why? Generating qualified and profitable business leads is difficult in this economy and with the media changing so quickly.
Whether your company is service-oriented (such as accounting, legal, architecture, business training, executive recruiter) or a retail store (specialty coffees, natural food stores, wine stores), you have a great new opportunity to compete. with companies of any size. in any market. Social media marketing is effective and, for the most part, free.
Business marketing strategies have never been more affordable and profitable than with today’s technology and new web 2.0 applications such as social media.
Many small businesses are experimenting with social media marketing, but don’t implement a strategic approach to a campaign. Many toss from one new tactic to another depending on the “flavor of the day.”
3 SECRETS to success we know how to work are:
Secret #1. Become an expert in your niche.Participate in communities that have your target prospects and add value to the discussion with your unique insights and insights. Take the content you create and deliver it, for free, to people looking for the solutions your company provides.
Secret #2. Create a solid keyword strategy and USP. Also be sure to thread that through the various levels of your syndicated content and the social web. You must aim to “own” the right market. You should also leverage your strategy in all of your social media efforts to connect your link strategy across pages, articles, PR, and your website.
Secret #3. Social media marketing should be implemented as a comprehensive strategy. All the pieces work together to combine into a powerful marketing program that is part SEO on steroids and part powerful lead generation.
The key is to have a systematic approach to providing valuable information and ideas to the right communities across the web. So instead of interrupting customers and trying to get attention, your targeted social web content will be seen as useful and put you and your business in a position of authority with customers.
This is the main “secret” to successful social media marketing: providing free, valuable information to position article writers as authorities. You are also in full control of creating your own authentic content. On the contrary, giving people a “gift” actually enhances the cultivation of trust, to allow for easier and faster sales conversions in the future.
Take the time to develop a social media marketing strategy for your business today. Winners and losers in the “new normal” will depend on a company’s ability to adapt to these new marketing opportunities.
