The best SEO plan for 2020
Search engine optimization, or SEO for short, is not something you can do once and rest forever. The world’s largest search engine, Google, keeps updating its algorithm as it will find that the top results for the same keyword change after a while. Although this improves the experience for people who are searching, as a website owner, one would have to keep making changes to their SEO efforts. Let’s see how you can address changes to Google’s algorithm for SEO in 2020-
Find new keywords and incorporate them naturally
As the year progresses, new trends suddenly emerge, giving the whole world some new things and some new words. For website owners, this gives them some new keywords. One must remember that keywords are probably the most integral part of one’s SEO, and finding new and useful keywords requires good research and focus. Once you find them, use them in the content of your website as if they were naturally integrated into it. Simply put, don’t make it look like you’re polishing keywords in your website content.
Correctly link your website
Strong backlinks (where you link your website links to other websites) are still the forefront of off-page SEO. This helps you attract more viewers to your website and make your website rank higher on Google. Try to relink your website on websites that have a stronger authority to have a better impact. Second, don’t save a lot of outbound links because too many of them negatively impact your ranking. Also, focus on keeping relevant links between websites in relevant articles. Try to get links from websites like:
– Yellow Pages: Google to find your business in local businesses.
– TripAdvisor – Wonderful website for getting local customers for hotels, restaurants, guesthouses, etc.
– Whats On Web: Awesome web directory to promote your website for free. Select your niche and submit your website.
Content and readability
Content is the main driving force to get people interested in your website. This time, you must remember to make your content longer. The average words for the top Google searches is roughly 1900, keep that in mind. But remember, don’t look for duplicate content just because you want to stick to the word limit. Apparently that doesn’t bode well for Google. Use Google Search Console to determine problems of this type. Adding multimedia to your content helps a lot according to research. Lastly, remember to check the viability of your website. Install Toast SEO on your WordPress website. It comes with a readability checker. Otherwise, use other tabs of this type available on the Internet.
Healthier website performance
There are several things that you can instill in order to improve the performance of your website. First of all, check the page loading speed of your website. For that, use PageSpeed Insights to check your website speed. Second, if you manually install any plugins, always check for malware as it could greatly slow down your website loading speed. Third, optimizing the visual content of your website is also important. You need to put them on your website in such a way that all your viewers can see it. It also bodes well for Google.
Here’s how you can improve your SEO efforts for 2020, keeping them in line with Google’s newest algorithm.