With technological advancement and people’s increasing reliance on the media, infomercials have become a powerful way to advertise a product. Infomercials, formed by combining the words information and commercials, are one of the main forms of promotional activity. It can take different forms, but the goal is to focus on the target audience and entice them to buy a product.

There are different types of infomercials. Some are produced with a large-scale production team, location shoots, and a very large cast. They are made on a larger scale and involve more investment, while other infomercials are in the form of low-budget talk shows. These talk shows typically have an introduction person who reads a handful of questions written by experienced copywriters and an expert who answers these questions in an articulate and compelling manner. These talk shows are pre-recorded commercials but presented as if they were actual live shows. Such talk shows, in some cases, help promote a product, but more often the hype is about the success of the show.

There are programs that use testimonials from ordinary people as a way to counteract the fears and apprehension of the target audience and thus create a market for their product.

Some of the infomercials are endorsed by celebrities to grab the attention of the viewers. These infomercials involve higher production costs, as celebrities can charge considerable amounts to endorse products. Such infomercials in some cases grab the attention of viewers, but more often their appeal is diluted by the fact that the focus is more on the success of the show than the effectiveness of the product.

Whatever the form, infomercials have changed the pattern of product promotion and sales with a notable impact on consumer behavior. The influx of these infomercials on different television channels testifies to this trend.