Your website traffic statistics are a much ignored and overlooked property of your site. Without knowledge of how much traffic you are getting and how long they stay on your website, it is not possible to optimize your internet business to maximize your income.
Traffic statistics can tell you not only how much traffic has visited your site, but also where it came from; from which search engines, blogs or article directories or sites. They can tell you which pages of your sites the traffic landed on, how long they stayed, and which page they left. Imagine the benefits that information can bring you.
First, how many visitors do you get every day, every week and every month? You can use that as a base standard for future enhancements. Without that information, you can never know how effective any optimizations you make or changes you make to your website have been. You have nothing to measure to determine that. With a statistics package you have.
It is useful to have information about the search engines that bring you the most traffic, as you can use them to optimize your site for the requirements of the lesser performers, or alternatively improve your website to be even more user friendly. which provides. you with most of the traffic.
If you have statistics on the keyword phrases that visitors use to reach your website, then you can use that information to make each page even more attractive to those who use these search terms. That can not only increase your traffic, but increase it to different pages of your website.
If you know which pages your visitors land on the most, you can place your signup form on those pages and use them to deliver the information you want most. It is extremely useful to know which pages your visitors are finding first. That information can be used to significantly grow your email list or to offer your sales pitch about your products.
Just as important is finding out how long they stay on each page and which pages they leave from on your website. If the average stay on a page is only 15 seconds, you are not going to sell much. However, now you have the information to make changes and improvements to these exit pages and persuade your visitors to stay rather than leave. Many statistics simply tell you how many visitors you’ve had. That doesn’t do you much good if most stop listening after 10-15 seconds!
