This is a long article with lots of interesting skills and knowledge bits and so far the best brochure marketing article in the world; In fact, it is the first chapter of the Advanced Tourism Brochure Marketing Package published by T-IM.com; therefore, its content is also great for any business that has a marketing brochure.

This article is very complete and has 2 parts:

Part 1: Top 7 Serious Brochure Marketing Mistakes

Part 2: The second 7 more mistakes to be revealed.

Because the length of the entire article makes it difficult for the reader to read and remember, I only provide part 1. At the end of this article, there will be a link to part 2 and a friendly print version of the entire article.

Keep reading.

Part 1: Top 7 Serious Brochure Marketing Mistakes

A well planned and carefully designed tourist brochure will increase service business; Especially is the tourism business. But many tourism marketers do not make effective use of their brochure and leave out important elements. That is a cost, a real damage to your business.

If you have a marketing tool to use, you should ultimately exploit its benefit; If you can’t take advantage of the promotion tool, the money and time of publishing the tool is one of the biggest costs. The second cost is lost prospects trapped by your competitors using this same tool to its fullest potential. And the third created by the weakness of your integrated marketing plan: you don’t know how to use one among many of your marketing tools effectively, how you can use the rest to get the most benefit from your marketing mix.

Mistake 1: Brochure is created as the only fighter on the marketing battlefield. It is used alone, separately, without the support of another marketing tool. There is no marketing plan as the basis for your brochure. We created the brochure because the other has it, albeit a lot. And the second reason is that if we do a travel and hospitality business without having a brochure, it seems that it is not a tourism business.

– Fact: Any advertising, including brochures, should be part of a company’s total marketing plan. If your marketing strategy determines that tourism brochures are an effective method of reaching your target audience, carefully design the best possible brochure.

Mistake 2: The most expensive misconception is that the brochure sells: that a prospect will read the entire brochure with enthusiastic adjectives and sign a contract as a result.

– In fact: A brochure, in this context, is a brochure or booklet that describes an organization and its function, or a hotel with its services… it can be used to explain all or a segment of an organization or a service provider.
For example: we can design a brochure about our travel company, it includes the mission of the company, the portfolio and all kinds of services… that we offer.

We can also design a flyer about one of your favorite services, like a special tour, just to promote it!

A good tourism marketing brochure should do its job as a good overview of an origin, destination, hotel or travel company inspires the reader to the next step if they are interested in the provider’s services.

If a brochure catches the eye of a random visitor or traveler who doesn’t have an exact determination to buy or use, getting them to read and making a good impression on the image of the service provider is often the feeling of a professional, it can be perceived as a good marketing brochure, even though the reader does not take the next step at the time, simply because it is not in demand at the time.

That is the situation when a brochure does its brand responsibility in the mind of a prospective customer. It’s a good job for a normal brochure.

Mistake 3: Another familiar trap in the mind of a brochure publisher is the concept that people read the brochure thoroughly and carefully.

-In fact: a brochure, no matter how attractive or complete it may be, is usually just a glance. It can be read in conjunction with other materials to get an overall impression of a company. But it was rarely devoured like a novel.

Mistake 4: The brochure does not contain all the elements of a competent marketing message.

-In fact: bits of information are not enough. Your brochure should lead your prospects through your message from start to finish. You must provide all the facts and persuasion necessary for your prospects to take whatever action you want them to take.

Error 5: The brochure does not contain a detailed list of the services you offer.

-In fact: a potential client often looks at your list of services to see if you provide what they need. If they don’t see what they want, they may assume you don’t provide those services and call someone else. Be sure to list all the services your visitor is looking for.

Error 6: The brochure does not explain how it is different from other competitors. There is no single selling position advantage for you. You look like the rest, and the rest is the same you.

-Fact: If your prospects don’t know your competitive advantages, they often don’t have a clear reason to use or buy your services other than from another provider.

(Here I tell you more about your competitive advantage:

A competitive advantage, by nature, is your unique selling position, which is the foundation of your marketing strategy. All marketing tools are used interactively in a period throughout a strategic marketing plan for your services. This marketing plan stems from many factors, such as the holiday season, target visitors, marketing budget, level of our services, market trend, competitor’s marketing strategy… but the most important is your target group.

You can discuss this useful marketing topic on internet tourism marketing forum to improve your internet sales and receive great benefits from the forum.

http://www.tourism-internetmarketing.com/parent_page/Frequently_Asked_Question.htm#benefit

So, if you can figure out exactly who your target group is from a marketing plan, target tourism and attract them through a targeted brochure, you’ll know how to create the competitive advantages for your brochure marketing campaign.)

Read part 2:

Part 2: The second 7 more mistakes to be revealed.

http://www.tourism-internetmarketing.com/brochure_marketing/tourism%20_brochure_marketing_index.htm

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All articles by David Kan published on this website may be reprinted or published on another website and the author’s biography remains intact.

Advanced Tourism Brochure Marketing Package published by T-IM.com (http://www.tourism-internetmarketing.com/ebook/tourism_brochure_marketing_ebook.htm)