It has been observed that things labeled “free” have always caught people’s interest and acts as a catalyst to attract many people. Free samples of products or services attract more attention from customers or consumers than the product or services with a specific price. It would be interesting to find out why people like gifts so much.

Free things and the human mind

When people discover that there is something they will get for free, their mind and psychology will make them believe that they are special and that they have earned the money to get it for free. Free stuff makes them feel like they have achieved something with no or less effort to achieve it. People feel there is less risk in trying things for free, and they feel like they have nothing to lose by trying things for free. So they come to try things for free without risk or loss. A similar human psychology works when we are attracted to discounted rates or the prices of products and services.

Unavoidable expense burdens

In our daily life, everyone knows that making money is not easy and requires a lot of effort to earn a living. Most of the hard-earned money goes toward unavoidable necessities like food, fuel and oil, paying bills, and other expenses. When we discover that we can get something for free, we tend to be drawn in because we feel that we have saved an amount of money with the best free offer for a product or service.

Some people are hesitant to spend money on what they think is not necessary

There are many people who are hesitant to spend money on what they think is not necessary even though they earn a lot of money to save money. When they find out that the product or service is free, they are more likely to come and give the product or services a try. Those people would probably try things for free instead of paying for them and experience what the product or service is like.

Some people have low monthly income

Some people do not earn a great deal of money and have low monthly income. They can’t spend too much money due to lack of funds, so they find the free stuff more enjoyable and they go for the free stuff because they can’t spend too much.