Digital media, by definition, according to Wikipedia, are “electronic media that work with digital codes.” So what does that really mean from an advertising perspective, since that really is the Internet, a big ad! You can learn about things and you can create products that you then sell that demonstrate your knowledge and process that you may have learned.
Stamford University Digital Media Academy offers certificates in 3D Animation, Film Production, and Web Design. Therefore, we can accept by proxy that these are the areas to which we refer when we use the term “Digital Media”.
So if we accept that digital media exists, what are the different types of digital media that are available, and more importantly, how can they help my business?
Websites: A website is your space on the Internet where you can do whatever you want. However, if you have a product or service, you will probably want to sell your product or service through this medium. Alternatively, you can sell someone else’s product or service through your website by acting as an affiliate, where you can earn commission on any revenue or sales you generate.
The skill with a website is to make sure that it is highly searchable for the keywords that you think are relevant to your area of business. This can take time, there are several important factors to consider to improve your search engine ranking: Content: The more content you have on a particular area or topic, the more likely you are to appear, secondly, the number of links to the ones it points to. your website will increase its position in the search engines over time. Ultimately, the ability of a website is to generate as much traffic as possible.
Videos – Videos can drive huge traffic if promoted the right way. This can be a great way to do the following: Build rapport and rapport with your future customers. Put your content in front of people who might not otherwise have seen it. Demonstrate your expertise in a particular area and drive traffic too!
Articles: The written word can be a great way to explain whatever it is you do. Article marketing can be a great way to do this. You can really build up a following when you regularly write about a particular topic or topic. Again, this can build rapport with the people who read your content.
There are many new and sophisticated ways to distribute your content on the Internet. Some of these require technical ability, others require software that you must purchase. However, if you are spending time and effort to generate the content, you need to consider how it is distributed. Even if you just socially bookmark each and every website you post to, this is extremely important.
In short, social media should be considered part of your business plan as more and more people transact business online. The question is, is it you?
